Sugar Australia has appointed Cummins&Partners to lead integrated communications thinking for Australia’s leading sugar brand, CSR Sugar.
The appointment comes after a market review, with work commencing immediately.
Jane Fraser, senior brand manager, said of the appointment: “We have big plans for the brand in 2017, and we’re delighted to bring Cummins&Partners on board to help us make these a reality.”
“In our search for the right partner, we were impressed by C&P’s track record of building strong brands with a real emotional connection to Australian consumers. We look forward to them weaving a little of that magic for the CSR brand in the coming year,” she added.