Sean Cummins Wins Marketer of the Year at ADMA AC&E Awards
Two industry leaders and two up-and-coming stars were given Pinnacle Awards at the ADMA Australian Creativity and Effectiveness Awards.
Global CEO Sean Cummins of cummins&partners was crowned 2014 Marketer of the Year for his role in changing the marketing and advertising landscape in Australia.
“Sean is an influential and prominent leader in the marketing and advertising industry. He has been responsible for iconic advertising campaigns that have put Australia on the map,” said Karen Ganschow, chair of ADMA’s board of directors and westpac’s general manager of CRM & digital. “He has also led the way in introducing new agency models that challenge the traditional approach and bring together the elements of marketing, media and advertising for the benefit of the client.”
“Sean has shown what is possible and in that way challenges us all never to accept the status quo, and is now taking this philosophy to the world,” she added.
Sean has created many of the great campaigns that have put Australia on the map like Best Job in the World, Jeep’s Australia Don’t Hold Back and Keeping the Air Fair for Virgin Airlines.
Independent agency cummins&partners has prospered in tough economic times and Sean recently opened an office in New York, quickly winning three accounts including champagne brand Maison Perrier-Jouët.
Data Pass advocate Julie Dormand wins Jon Clark Outstanding Contribution of the Year Award
Another industry figure recognised on the night was MercerBell’s Managing Director, Julie Dormand, who won the Jon Clark Outstanding Contribution of the Year Award, which is awarded to an individual who has made outstanding contributions to the industry, nurtured industry talent and has had an accomplished career.
“Julie is an advocate of best practice in marketing. She was the driving force behind the development of Data Pass, ADMA’s responsible data management program. She understands the importance of agencies demonstrating to clients that they understand best practice around data, and as a result, MercerBell was the first company to finish the program,” said Jodie Sangster, ADMA CEO.
Julie has also chaired the ADMA NSW Branch for two years and runs the committee that creates and organises networking events in NSW. She is a regular guest speaker at ADMA courses, champions ADMA 30Below, and served as a grand panel judge for the AC&E Awards.
“She is always there when we need her and is one of the most helpful people I know. Despite her demanding job, she still makes time to help the industry and is very deserving of our outstanding contribution award,” said Sangster.
Under 30 invite campaign propels Brendan Graham to top as Young Creative of the Year
Brendan Graham, copywriter and strategist at Soap Creative, took out the Young Creative of the Year accolade for his integrated campaign ‘Under 30 invite.’
The clever campaign features images of current industry leaders when they were in their 20s, with copy inviting those under 30 to enter the Young Marketer/Young Creative of the Year competition.”
“Brendan’s campaign plays on nostalgia. It’s fun for young creatives to look at pictures of their industry leaders when they were starting out and it will be fun for the leaders to take part in this campaign and invite creatives who they think should enter the 2015 competitions,” said Sangster.
Brendan’s campaign will be used in print, digital and social to launch the 2015 ADMA Young Marketer and Young Creative competition.
For the last four years Brendan has worked at independent digital agency Soap Creative where he helps devise creative strategy for ING Direct, Soap’s biggest client, as well as a diverse list of clients that includes Xbox, Unilever, Lion Nathan, Lorna Jane, Pernod Ricard, Wrigley and 20th Century Fox. He has been awarded at Cannes, Clio, One Show, New York Festivals and was named in Business & Technology Magazine’s list of 30 Under 30 to watch.
ADMA Young Marketer wins for business results and awards
Allister Hercus is the 2014 Young Marketer of the Year, which awards a young marketer on their achievements and contributions to the industry.
“Allister demonstrated passion, a strong belief in breaking new ground and being an innovator,” said Ian Kennedy OAM, one of the judges for this year’s Young Marketer of the Year competition.
Having developed skills in sales and storytelling during his time in the renewable energy industry, Allister jumped over to media to develop an expertise in social data. A social architect, he uses big data to create big ideas.
As social media strategist at MEC, he’s been the brains behind many of the company’s most recent social media and content-driven campaigns and played a significant role in converting these executions into awards for the agency.
Thanks to Allister, MEC was the most awarded agency at the 2014 MFA Awards. He has also won awards at the Global Festival of Media and was shortlisted twice at the Cannes Festival of Creativity. Aside from winning awards, Allister’s campaigns have driven strong business results for clients by engaging with their customers in more relevant ways.
Please login with linkedin to comment
Bob Garfield design work Designworks Sydney fat Pizza vs Housos It's Your DNA M&C Saatchi Sydney media deregulation Over The Top Tower Defence Quit Victoria Stockland Today NetworkLatest News

Creating Efficiencies in the Age of Consumer Privacy
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Jye Smith Named President Of Vibewire Board
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

The Peers Project And Alibaba Group Launch Entrepreneur Podcast Series, ‘The Build Up’
There are now so many podcasts in the world that it would take the average person 98.9 years to find an interesting one.

AnalogFolk Promotes Two Senior Staff
AnalogFolk has promoted two senior staff, but not promoted enough to secure a spot in the downstairs carpark.

“Destroying The World!”: Confusion Reigns As Mr Potato Head Goes Gender Neutral
Mr Potato Head goes gender neutral. Barbie apparently happy she's no longer the most marginalised one in the toy aisle.

New Mercedes G-Class Campaign From Akkurat Studios Makes A “Pointe”
B&T arrived to work this morning in a chauffeured Mercedes-Benz. Well "chauffeur/government bus driver", same thing.

Kia Selects Cartelux To Spearhead Dealer Ad Technology
It's not one but four motoring articles today, dear readers. Call it coincidence as B&T really knows nothing about cars.

‘Woka-Cola’: Trump Supporters Boycott Coca-Cola Over Anti-Racism Seminar
Trump supporters are calling for a Coke ban in the US. However, it remains doubtful if that will grow their teeth back.

Dear God! Triple J Books Return Of OG Wiggles For Like A Version
It's all hot potato and big red cars in the B&T office this morning. Scottish staffer reconsiders visa application.

Thursday TV Wrap: MAFS Hands Nine The Win On A Quiet Night
Last night's TV numbers again appeared to confirm that after 15 years still nobody's watching Bondi Rescue.

Twenty-Seven Year Old Australian Margaret Zhang Appointed Editor Of Vogue China
Who doesn't love to see Aussies doing well on the world stage! Okay, maybe not Schapelle Corby or Mel Gibson.

VOZ Insights: “Television Is Now An Everywhere, Multi-Device Medium”
Only Jesus' second coming and the next Guns N Roses album officially taking longer than the arrival of VOZ.

Australian CDP Lexer Raises $33.5M In Funding
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]

CHE Proximity Unveils Latest Work For eBay
These new eBay ads have an eerie sense of déjà vu. Worse, a not overly funny déjà vu either.

Thrive PR + Communications Makes Multiple Hires Across Sydney & Melbourne
Thrive PR has announced a string of new hires, none of whom chain smokes or swigs from a Stoli bottle.

Peroni’s Zero Alcohol Beer Partners With Aston Martin, Ahead Of Its Formula One Return
Problem with zero alcohol beers is it's all the urine but without the embarrassing one-night stands of full-strength.

Pepsi Brings Messi, Pogba And Sancho To Life In Bubbly New Campaign
B&T's shamelessly namedropping in this headline. Unless you've no idea who they are, then just move to the next article.

Chief Of Cherokee Nation Calls For Jeep To Retire Vehicle Name: “It’s Time”
Do you own a Jeep Cherokee? Well, watch it instantly devalue by a good 10 grand by simply reading this.

Women’s Lifestyle Media Company The Grace Tales Acquired By AllBright
Local women's lifestyle media company receives what all publishers are looking for - a large cheque in an acquisition.

Martech Myths: Why Most Organisations Waste Ninety-Five Per Cent Of Their Software Capabilities
This expert columnist is debunking martech myths. Including the one about Salesforce making you pregnant.

Net Profit Up 60% For Southern Cross Austereo On The Back Of Leaner Operating Model
Southern Cross Austereo's profits up 60%! Which certainly made interviewing Grant Blackley today a lot less awkward.

Cummins&Partners Welcomes PR Agency Romano Beck, Bringing Creative, Media and PR Under One Roof
Cummins&Partners has welcomed Romano Beck, who may sound like a swarthy Italian actor but is actually a PR agency.

CarsGuide Partners With Mitsubishi, Wavemaker To Create Virtual Road Trips
CarsGuide, Mitsubishi and Wavemaker create virtual road trips that includes virtual car sickness.

Petition To Ban Same-Sex Kiss In Cadbury Crème Egg Ad Garners 56,000 Signatures
Cadbury Crème Eggs join Durex condoms & Frankie Goes To Hollywood on list of things Christians find hard to swallow.

Future of TV Advertising Conference: Times Are Tough, But We’re All In This Together
B&T's reporting live from today's Future Of TV event. Not before mistakenly going to the dental hygienist conference.

TV Will Not Only Build Your Brand, It Will Get Your Cash Registers Ringing
There can be no denying TV's power as an advertising medium. Putting aside Holey Moley and Plate Of Origin, that is.

TikTok Continues To Fight COVID Misinformation
Current COVID misinformation includes the vaccine can make you pregnant while developing a Lionel Richie addiction.

Wednesday TV Wrap: 10’s The Cube Debuts To 567,000, Gives MAFS A Little Hickey
B&T's delivering all of last night's TV numbers, dipped in chocolate, rolled in coconut, with a tasty jam-filled centre.

As Bruce Springsteen Is Cleared Of Drunk Driving Charge, Jeep Resumes Use Of Super Bowl Ad
With the Springsteen saga dealt with, Jeep now turns its focus to Michelle Bridges as its next brand ambassador.

WPP AUNZ’s Unveils 32.6% Profit Drop For 2020, Revenues down 14.1%
WPP AUNZ's results out today made for some pretty sobering reading. That's why B&T read them with a couple of daiquiris.