Creative agency Cummins&Partners has announced the appointment of Paul Murphy as its head of media.
Murphy brings more than 20 years of experience to the role, having worked agency and client-side in Melbourne, Adelaide and Brisbane across traditional, digital, planning, and buying.
Having joined from his role as the national media manager for Carlton & United Breweries, Murphy led the team through the global media review process.
Murphy also previously fronted the media offering at Blue Hive (Ford), was client lead at Mindshare Melbourne on the NAB account, and business director at OMD Melbourne leading Mazda and Fonterra. He began his career at full-service agency KWP in Adelaide.
Cummins&Partners CEO Chris Jeffares said: “Paul is a triple threat: singer, dancer and media mind.
“When looking to find the right candidate for our media lead, we were impressed by his entrepreneurial spirit, creative sensibilities, passion and desire for change in the media industry.
“Paul is a great guy and will be a wonderful addition to both our business and our culture. He is an inspiring leader and is very focussed on team development, which is essential as our media team goes from strength to strength.”
John Corpuz, head of connections strategy at Cummins&Partners, added: “Finding the right people to evolve our full-service capability is key and Paul has the media smarts, but more importantly, the client experience and creative flair to take our media offering to the next level.”
Commenting on his appointment, Murphy said: “Joining the team at Cummins&Partners was a hope that I had quietly fostered since partnering with them on the Fonterra account when they launched in 2011.
“I admire their entrepreneurial spirit and creativity, particularly the way it has been leveraged into the media space.
“The opportunity for an independent agency in Australia has never been greater, particularly one that excels across all industry offerings to deliver solutions tailored to a client’s best interests.