The rise of cryptocurrency and its ever-changing value sees Australian owned cryptocurrency exchange experts, BTC Markets, turn exclusively to QMS to help launch and drive awareness of its crypto trading platform.
BTC Markets have implemented a first of its kind DOOH campaign, by broadcasting live cryptocurrency prices for Bitcoin and Ethereum among others, dynamically across QMS’ digital billboard network throughout the Eastern Seaboard.
Handle Media agency founder, Misha Vaxman, said: “As BTC is Australia’s largest cryptocurrency exchange, we wanted to raise its profile by reaching mass audiences whilst at the same time educating the public on the legitimacy and ease of crypto trading.
“Collaborating with QMS enabled us to harness the dynamic and flexible capability of digital out of home to ensure the campaign delivered relevant and accurate crypto values for the first time ever in Australia.”
BTC Markets’ marketing and communications manager, Anthony Karakai, said: “As Australia’s premium cryptocurrency exchange, BTC Markets is the industry’s gold standard, all eyes are on us when it comes to innovation and technological excellence.
“To launch the first-ever live crypto feed in Australia is a truly landmark moment in cryptocurrency and advertising, made possible through our creative-led partnership with Handle Media and 500.
“Together with QMS, our collective vision has been brought to life in the most extraordinary way.”
QMS chief operating officer, Sara Lappage said: “What BTC Markets has done is a great example of advertisers thinking deeper about how DOOH and its dynamic capabilities can easily be harnessed with more engaging content.
“A simple and yet clever way to deliver greater audience engagement and make an impact.”
The BTC Markets live crypto feed campaign uses a live feed from BTC’s own platform and dynamically updates all creatives in real-time through QMS’ own proprietary portal.
Please login with linkedin to commentbtc markets
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]