Crownbet & William Hill To Rebrand As BetEasy

Crownbet & William Hill To Rebrand As BetEasy

Online bookmaker CrownBet has finally settled on a name for its planned merger with  William Hill, resurrecting the BetEasy brand.

CrownBet owner Matt Tripp had been under pressure to come up with a new brand name before the August 26 deadline, after his plan to use the ‘Sportingbet’ moniker was blocked by rival wagering company Sportsbet on the grounds that it was too similar.

Speaking to Fairfax, Tripp said he was a little disappointed he couldn’t go with the Sportingbet name.

“But at the same time, with all the research we have done and all the data that’s come back to us when trying to establish which brand we should run, I’m really confident [BetEasy] will resonate with our customers,” he said.

Tripp bought the Betezy business in 2014 and relaunched it as BetEasy, only to rebrand it has CrownBet a year later after James Packer’s Crown Resorts invested in the company.

However, a majority of the business was sold by Crown Resorts to The Stars Group in February, prompting yet another rebrand.




Please login with linkedin to comment

beteasy crownbet william hill

Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]