Performance marketing technology company Criteo, has announced the availability of its technology to a broader set of marketers in Australia.
Criteo’s technology, which helps businesses of all sizes drive sales by targeting consumers with personalised ads that drive a high return on investment, has only been available in Australia to the biggest online advertising spenders like Webjet, Domain, and SurfStitch.
“We’ve been active in the Australian market for three years and are delighted to have made such a significant impact on our clients’ business,” said Jeremy Crooks, managing director Australia and New Zealand for Criteo. “Our technology platform and patented algorithms are enabling local businesses to deliver incredible ROI with their online marketing campaigns.”
Criteo’s solutions are now available to and suitable for traditional bricks and mortar retailers looking to move online, pure play travel, online retail, and classified sites that want to take on their bigger competitors, and businesses that invest in traffic driving channels who want to increase conversion rates. To support this growth, Criteo has appointed Alex Baker to head up a new team dedicated to working with these advertisers. Baker has come from the UK market where Criteo now works with 40% of the top 2,000 retailers.
“I’m thrilled to welcome Alex to the local team. His experience in helping businesses get the most out of their advertising is second to none,” said Crooks.
Criteo currently reaches nearly one billion internet users each month, and works with 6,000 advertisers and 8,000 publishers across the world, including the largest online retailers in Australia and globally.
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]