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Reading: Creative Shop AnalogFolk Creates Editorial Unit
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B&T > Media > Creative Shop AnalogFolk Creates Editorial Unit
Media

Creative Shop AnalogFolk Creates Editorial Unit

Matt Robinson
Published on: 10th October 2014 at 10:00 AM
Matt Robinson
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Independent creative agency AnalogFolk has launched a new editorial unit, headed up by ex Pedestrian.TV and Oyster Magazine managing editor, Suz Tucker.

Tucker joins as AnalogFolk’s first editor-in-chief, and leads an interdisciplinary team of writers and social media content creators, working hand in hand with AnalogFolk’s strategists, creatives, producers and technologists.

Suz Tucker
Suz Tucker

The new team will take responsibility for creating an editorial vision for brands, and then curating, creating or commissioning content for web, social and screen across AnalogFolk’s entire client base.

“Suz brings a whole new dimension of creativity to our business, and will help our clients shift towards an always-on model for building their brands,” said Managing Director Matt Robinson.

“For us this is about deliberately shifting away from moderation and community management, which we believe often sits best inside a client organisation. Instead we are focusing on where we can create more value – brilliant comms strategy and great ideas, but delivered through a newsroom model and at speed.”

“I’m thrilled to join AnalogFolk,” said Tucker. “Introducing a publishing model in-house will create fantastic opportunities to create compelling, premium content for the entire client base. It’s genuinely exciting to be part of.”

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By Matt Robinson
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Passionate about digital, fluent in branding and advertising, and excited by emerging platforms, services, and ideas. I've been a media planner/buyer, a digital account manager, online marketing manager, group account director, board level planning director and now managing director and founder at AnalogFolk Australia. I've worked across most categories, from Telco to Auto to Finance to FMCG - in agencies both big and small, but I most enjoy working with brands that have a clear purpose, that Do a lot more than they Say, and who need (or want) to punch above their weight. Work I've had a hand in, has picked up awards at Cannes, The Webbies, Clio, Spikes, AIMIA, and the APG amongst others, but I'm most proud of AnalogFolk winning B&T's emerging agency of the year in 2012 after just 10 months in business. At AnalogFolk we help our clients understand, and then take advantage of the modern communications landscape to build their brands and their business. We develop breakthrough strategies and big ideas that live in digital, social, direct, and advertising - and connect the dots between them all. We have offices in London, Sydney, and New York and work with clients around the world.

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