Independent creative agency AnalogFolk has launched a new editorial unit, headed up by ex Pedestrian.TV and Oyster Magazine managing editor, Suz Tucker.

Tucker joins as AnalogFolk’s first editor-in-chief, and leads an interdisciplinary team of writers and social media content creators, working hand in hand with AnalogFolk’s strategists, creatives, producers and technologists.

The new team will take responsibility for creating an editorial vision for brands, and then curating, creating or commissioning content for web, social and screen across AnalogFolk’s entire client base.

“Suz brings a whole new dimension of creativity to our business, and will help our clients shift towards an always-on model for building their brands,” said Managing Director Matt Robinson.

“For us this is about deliberately shifting away from moderation and community management, which we believe often sits best inside a client organisation. Instead we are focusing on where we can create more value – brilliant comms strategy and great ideas, but delivered through a newsroom model and at speed.”

“I’m thrilled to join AnalogFolk,” said Tucker. “Introducing a publishing model in-house will create fantastic opportunities to create compelling, premium content for the entire client base. It’s genuinely exciting to be part of.”