CRA Extends Partnership With Triton Digital For Two More Years

CRA Extends Partnership With Triton Digital For Two More Years
B&T Magazine
Edited by B&T Magazine



Industry body, Commercial Radio Australia (CRA) has signed a three-year agreement with ad tech company, Triton Digital to continue publishing the Australian Podcast Ranker through to March 2024.

The partnership will see Triton Digital continue to publish the monthly report on the top 100 podcasts in Australia, provide data on listener numbers and monthly downloads, and further develop the australianpodcastranker.com website.

Since its release in October 2019, the ranker has increased from seven to 18 participating publishers, and the number of monthly podcast downloads has grown six-fold from 10 million to 62.3 million in February.

“The Australian Podcast Ranker has become an established part of a thriving podcast industry in Australia in a short space of time,” said CRA chief executive officer, Joan Warner.

“It was developed to bring greater transparency to podcast performance and consumption and has been successful in drawing attention to the sizeable audiences of many rising stars in podcasting.

“We’re pleased to continue the work with Triton Digital to support all participating creators, publishers and advertisers.”

Triton Digital chief executive officer, John Rosso also had kind words for CRA, saying the company had become leaders in growing Australia’s podcasting sector by “insisting on high quality measurements”.

“We are gratified that they have, once again, selected Triton Digital to provide accurate, validated, and reliable third-party measurement of this fast-moving segment of the Australian media marketplace,” Rosso added.

The ranker is produced in accordance with IAB Tech Lab’s Podcast Measurement Guidelines and reports on the most popular Australian and international podcasts in the country among participating publishers across radio, TV, print and independent producers.

Participating publishers are Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, Hidden Brain Media, LiSTNR (SCA), Motorsport Podcast Network, News Corp Australia, Nine, NOVA Entertainment, Podshape, Schwartz Media, Sports Entertainment Network (SEN), Stitcher Media, TOFOP Productions, The Chaser, Wavelength Creative and West Australian Newspapers.




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