Covid-19 Won’t Mask Support For Men’s Health, As Coles Launches Movember Face Masks
There’s a new way to show your support for men’s health this Movember, as Coles launches a limited-edition face mask and other go-to Mo products that are sure to tickle the whiskers of customers, while helping to change the face of men’s health.
Coles will match dollar for dollar all funds raised for Movember at supermarkets, Coles Express sites and Coles Liquor stores nationally up to the value of $1 million this month.
During November, Coles customers can purchase Movember-branded face masks at NSW and Victorian stores, with a $3 donation from the sale of each mask going directly to Movember to raise awareness of men’s health issues, including prostate cancer, testicular cancer, and men’s suicide.
For those in Victoria, who are unable to flaunt their facial hair in public due to ongoing COVID-19 restrictions, the masks are a great way to publicly show support and raise awareness for men’s health.
Mo Bros and Mo Sistas will also be able to swap their ‘stache for something a little sweeter by purchasing tasty moustache-shaped donuts at Coles supermarkets nationwide, with 10c from brand Cialis sold donated to the charity.
A recent study conducted by the Social Research Centre found that more than half of Aussie men said no one had asked how they’ve been coping during the COVID-19 pandemic.
While 23 per cent of men said their mental health had worsened in the first six weeks of the pandemic — indicating a clear need for Aussies to get behind the Movember cause in 2020.
Coles chief operating officer Matt Swindells said Coles was proud to partner with Movember and help customers to show their support for the home-grown charity.
“Mental health as well as general health has been a big issue for all of us this year, including Australian men and boys,” he said.
“For 17 years, Movember has done an amazing job to raise awareness and funding for programs that help save lives, and we want to help them make Movember 2020 the best yet.
“We are encouraging customers to share photos of their Mo-donuts or face masks on social media to spread awareness of Movember and men’s health.”
“This year has been really tough on the men in our lives, so having Coles customers and their team rallying in support of Movember to create awareness and raise funds for our life-saving work, is an incredible act of support,” Movember APAC country director Rachel Carr said.
“Next time you head through the checkout make sure you pick up a Movember mask or treat yourself to a Mo-shaped donut, knowing you’ll be making a meaningful impact on men’s health, in what is our most important year yet.”
Customers will also be able to help raise funds by raising a glass to Movember, with Coles donating 50c from the sale of every bottle of Choosy Beggars Cabernet Merlot, Sauvignon Blanc and Rosé sold at all Liquorland, First Choice Liquor Market and Vintage Cellar stores to Movember.
Coles Express is also throwing its support behind Movember, donating 5 cents from a range of Coles Brand products including Coles Brand Water, Coles Express Bakery items and Coles Brand 2L Milk.
It is also donating 50 cents from every regular coffee and muffin combo purchase; and $1 from every sandwich or Four’n Twenty Pie purchased with a 600ml Mount Franklin water.
Customers can also donate by rounding up their fuel purchase to the nearest dollar, with the difference donated to Movember.
Coles team members last year raised $114,000 for Movember, the fourth-highest corporate contribution for the charity in Australia.
Latest News
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
“I’m In A Sweet Spot!” Jessica Rowe On Her Venture Into Podcasting
B&T is chatting with the wonderful Jessica Rowe. Due to time pressures, we thought it best not to mention Eddie McGuire.
Stan Sport Confirms UEFA League Commentary, As Comic Ed Kavalee Joins The Team
Do you take your UEFA Champions League football bloody seriously? Well, you may not like this Ed Kavalee announcement.
Ashes Under Threat Amid Fears Of English COVID Coup
Concerning news of an Ashes boycott this summer. As Seven primes Big Bang Theory repeats as a precautionary measure.
Kayo Moves The Footy Season On For Cricket In Star-Studded Work From Special
Yes, B&T's overdoing it with cricket stories today. Which, admittedly, is better than overdoing it with insurance ads.
Fetch Mini 4K Set Top Box Officially Hits Aussie Shelves
Forget all the hassles of wireless-free streaming, the Fetch Mini 4K set top box is here! And with bubble wrap, too.
Silver Lining Launch The Do Nothing Challenge For Smiling Mind, ReachOut, And Orygen
Not-for-profit, for-purpose agency Silver Lining is launching a fundraising challenge that asks Australia to ‘Do Nothing to Do Something for Mental Health’.
Sportsbet’s $139M In Ad Spend Raises Eyebrows, As Bets Double In 2020
B&T is no fan of the recent proliferation of online sports betting apps. Except when we win, then we bloody love them.
Thursday TV Wrap: Home And Away A Shining Entertainment Star
When B&T thinks Summer Bay, we think "love, exciting & new, come aboard, we're expecting you". Or is that The Love Boat?
Atomic 212° Founders Reveal The “Secret Sauce” Of Media Planning In New Book
If you're in the media planning game, B&T can't recommend this book enough. Manu's 'French Bistro' is also excellent.
Lil Nas X Teams Up With Durex In His Sexy New Music Video
This article carries themes of prophylactic use, crossdressing & gay sex. Nothing a few Hail Marys can't fix, B&T says.
The EU Wants Standardised Phone Chargers… And Apple Isn’t Happy
Apple unhappy about EU's uniform phone charger threat. Still turning blind eye to flogging power cables for 120 bucks.
This Tourism Ad Is So Weird & Trippy, It’ll Have You Declaring “WTF Did I Just Watch?”
Did you perhaps take an ecstasy tablet in your misspent youth? B&T warns this ad could bring it back on 15 years later.
Postponed Australian Commercial Radio Awards Now Set For A Live Event In February
Get the frock or suit to the dry cleaners & hook yourself up a gram, Commercial Radio Awards now a mere 142 days away.
Cadbury And Milka Maker Mondelez International Threatens Vegan Business With Lawsuit Over Packaging Colour
Vegan snack brand threatened with lawsuit over purple packaging. Has reportedly enlisted Grimace as its legal counsel.
Are You Paying Too Much In Search Marketing?
Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.
Nine APAC Finalists In One Club’s Young Guns 19 Competition
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
Jessica Alba & Zac Efron Return In Newest (& Darkest) Instalment For Dubai Tourism
Dubai is THE place for adventurous travellers. While its prison system is the place for REALLY adventurous travellers.
Ben’s Original Unveils New Campaign & Packaging Via The&Partnership
Ben’s provides fluffy, stodge-free rice each time & the ideal accompaniment to your fluffless, stodgy curry disasters.
Agnes Media Appoints Former Qantas Marketer Jan Consul As Senior Performance Manager
Qantas marketer Jan Consul no longer blagging 20% off flights to Maroochydore after joining the Agnes Media team.
Adflow’s Regional OOH Coverage Expands By 60%
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
SLIK Announces Four New Key Hires
Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.
Lucciana Beynon Falls Victim To Brutal & Outdated Photoshopping
B&T warns this article contains rather racy imagery. But as you're working from home, a trip to HR's not on the cards.
News Corp Reveals The Power Of Brand Content In New Research
News unveils 'The Power of Brand Content' research. The title arguably giving away the fact that it's a huge fan of it.
The Nutrition Couch Joins ARN’S IHeartPodcast Network
Has a partner complained of incessant flatulence, pungent urine or performance issues? This nutrition podcast may help.
How Retailers Can Maximise Their Results This Sales Season
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
CUB & Clems Melbourne Unveil A Wonderful Ode To Aussie Pubs
This ode to pubs is so visceral and raw you can almost smell the chunder, the beer-soaked carpet & the urinal blocks.
Thank Your Lucky Stars, RMIT Pitch Night Is Back!
RMIT Pitch Night returns! And if you ever needed a reason to break out the cocktail shaker, this has to be it.
Study Reveals Australia Has The 14th Best Netflix Library In The World
Australia falls to 14th on best Netflix library list. However, we're still tops for skin cancer rates & shark attacks.
