There’s a new way to show your support for men’s health this Movember, as Coles launches a limited-edition face mask and other go-to Mo products that are sure to tickle the whiskers of customers, while helping to change the face of men’s health.
Coles will match dollar for dollar all funds raised for Movember at supermarkets, Coles Express sites and Coles Liquor stores nationally up to the value of $1 million this month.
During November, Coles customers can purchase Movember-branded face masks at NSW and Victorian stores, with a $3 donation from the sale of each mask going directly to Movember to raise awareness of men’s health issues, including prostate cancer, testicular cancer, and men’s suicide.
For those in Victoria, who are unable to flaunt their facial hair in public due to ongoing COVID-19 restrictions, the masks are a great way to publicly show support and raise awareness for men’s health.
Mo Bros and Mo Sistas will also be able to swap their ‘stache for something a little sweeter by purchasing tasty moustache-shaped donuts at Coles supermarkets nationwide, with 10c from brand Cialis sold donated to the charity.
A recent study conducted by the Social Research Centre found that more than half of Aussie men said no one had asked how they’ve been coping during the COVID-19 pandemic.
While 23 per cent of men said their mental health had worsened in the first six weeks of the pandemic — indicating a clear need for Aussies to get behind the Movember cause in 2020.
Coles chief operating officer Matt Swindells said Coles was proud to partner with Movember and help customers to show their support for the home-grown charity.
“Mental health as well as general health has been a big issue for all of us this year, including Australian men and boys,” he said.
“For 17 years, Movember has done an amazing job to raise awareness and funding for programs that help save lives, and we want to help them make Movember 2020 the best yet.
“We are encouraging customers to share photos of their Mo-donuts or face masks on social media to spread awareness of Movember and men’s health.”
“This year has been really tough on the men in our lives, so having Coles customers and their team rallying in support of Movember to create awareness and raise funds for our life-saving work, is an incredible act of support,” Movember APAC country director Rachel Carr said.
“Next time you head through the checkout make sure you pick up a Movember mask or treat yourself to a Mo-shaped donut, knowing you’ll be making a meaningful impact on men’s health, in what is our most important year yet.”
Customers will also be able to help raise funds by raising a glass to Movember, with Coles donating 50c from the sale of every bottle of Choosy Beggars Cabernet Merlot, Sauvignon Blanc and Rosé sold at all Liquorland, First Choice Liquor Market and Vintage Cellar stores to Movember.
Coles Express is also throwing its support behind Movember, donating 5 cents from a range of Coles Brand products including Coles Brand Water, Coles Express Bakery items and Coles Brand 2L Milk.
It is also donating 50 cents from every regular coffee and muffin combo purchase; and $1 from every sandwich or Four’n Twenty Pie purchased with a 600ml Mount Franklin water.
Customers can also donate by rounding up their fuel purchase to the nearest dollar, with the difference donated to Movember.
Coles team members last year raised $114,000 for Movember, the fourth-highest corporate contribution for the charity in Australia.
