B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Cannes Lions
  • NRL
  • Federal Election
  • B&T Women in Media
  • State of Origin
  • Thinkerbell
  • AI
  • Spotlight on Sponsors
  • EssenceMediaCom
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Nike Could Run Out Of Sneakers Due To COVID-19
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Nike Could Run Out Of Sneakers Due To COVID-19
Media

Nike Could Run Out Of Sneakers Due To COVID-19

Mary Madigan
Published on: 20th July 2021 at 12:22 PM
Mary Madigan
Share
2 Min Read
Tel Aviv, Israel - July 19, 2014: High-top classic Nike AF-1 basketball shoes/sneakers, a classic timeless design originally from the 1980's - illustrative editorial
SHARE

Nike could be facing a sneaker shortage thanks to the recent COVID-19 outbreak in Vietnam that has forced its factories to close temporarily.

Three of Nike’s suppliers in Vietnam, in the factory districts Chang Shin Vietnam Co and Pou Chen Corp have been forced to cease manufacturing because of the current COVID-19 outbreak.

Nike, who is usually at the forefront of its industry recently debuted its latest ‘super shoe’ – the Nike ZoomX Dragonfly. However, this COVID-19 shutdown could curb Nikes lead.

According to YahooFinance a report by financial information and analytics company S&P Global found that Vietnam is crucial to Nike’s supply chain with 49 per cent of US seaborne Nikes being imported from Vietnam, in the second quarter of 2021.

The temporary closures could affect the sneaker giant’s supply chain, particularly to its American vendors. While the shortage of sneakers would not be instant, vendors could potentially not have access to the usual range of Nike sneakers in a few months.

A spokesperson from Nike told YahooFiance, “The health and safety of our teammates, as well as that of our suppliers, remains our top priority.

“We continue to work with our suppliers to support their efforts in response to the dynamic and unprecedented nature of COVID-19,

“As we continue to navigate these circumstances, we expect our suppliers to prioritize the health and livelihoods of their employees and continue to comply with legal requirements and the Nike Code of Conduct on the provision of wages, benefits, and severance.

We are confident in Nike’s ability to navigate these near-term dynamics, and we remain prudent in our planning,”

However, arguably supply will also hinge on how long these COVID-19 shutdowns last.

CTVNews has reported that Vietnam has recently been reporting over 2,000 COVID-19 cases a day.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: covid-19, Nike
Share
By Mary Madigan
Follow:
Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

Latest News

We Are Social Australia Promotes Kelly Spence To Managing Partner
25/06/2025
Initiative Strengthens Leadership Line-Up To Power Next Phase Of IAG Growth
25/06/2025
Indie-pendents Day Has Returned! This Time It’s The Best Of The Best Media Agency Chiefs
25/06/2025
Branding Agency Principals Rebrands IAP2 Australasia To The Engagement Institute
25/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?