Could The Gift of Adventure Help Drive Your Next Promotion?

Could The Gift of Adventure Help Drive Your Next Promotion?
By



    Give the branded gift basket a miss, because Adrenaline has discovered the perfect solution to bolster your next promotion: adventure vouchers.

    The Gift With Purchase (GWP) is a tale as old as marketing time. A company puts out a line of branded bucket hats to sweeten the deal on their latest promotion, and exactly two people are seen ever wearing them again. 

    While sound in principle, GWPs often fall short of memorable, and rarely sparks the excitement or interest companies should be looking to associate with their brand. 

    It’s a touchpoint that can seriously inspire desired action from customers, but the biggest issue with most GWPs is they assume the tastes of customers and remove choice from the equation.  

    In fact, Adrenaline went to Instagram to quiz their followers on whether they would prefer adventure vouchers or more generic GWP items with a game of This or That.  

     

    The proof was in the pudding – in all five instances, the results were a landslide win for the adventure packages.

    So what is a marketer to do?

    That’s where Adrenaline comes in. Adrenaline has a variety of adventure vouchers ranging from skydiving trips to hot air balloon rides, all of which can be provided as a GWP for most promotions. These are exciting opportunities that consumers will genuinely respond to, rather than the traditional and tired-out options of branded clothes and day-to-day items.

    The vouchers themselves are valid for five years and emailed instantly with a personalised message. Or choose an eGift Card that can include special designs or be added to your Apple wallet. Plus, you’re supporting local Aussie businesses in the process – what’s not to love?

    The vouchers are an easy way to drive sales, reduce discounts, and inspire brand loyalty – why wouldn’t you spend your money with a company that provides incentives like quad bike tours and V8 experiences?

    So, if you’re looking to drive up ROI on your next promotion, head to Adrenaline’s website today and check out the options they have available!




    Please login with linkedin to comment

    Adrenaline

    Latest News

    Revium Snags Peter Bauld From Deloitte Digital
    • Advertising

    Revium Snags Peter Bauld From Deloitte Digital

    Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

    Veridooh Snatches Prashand Menon From ScentreGroup
    • Advertising

    Veridooh Snatches Prashand Menon From ScentreGroup

    Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

    Kat & Co Transforms Into THE WORLD OF Experiential Agency
    • Advertising

    Kat & Co Transforms Into THE WORLD OF Experiential Agency

    After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

    SMG Studio Launches Risk: Global Domination X Dune Part Two
    • Campaigns

    SMG Studio Launches Risk: Global Domination X Dune Part Two

    Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

    QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
    • Marketing

    QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

    Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]