Could The Gift of Adventure Help Drive Your Next Promotion?
Give the branded gift basket a miss, because Adrenaline has discovered the perfect solution to bolster your next promotion: adventure vouchers.
The Gift With Purchase (GWP) is a tale as old as marketing time. A company puts out a line of branded bucket hats to sweeten the deal on their latest promotion, and exactly two people are seen ever wearing them again.
While sound in principle, GWPs often fall short of memorable, and rarely sparks the excitement or interest companies should be looking to associate with their brand.
It’s a touchpoint that can seriously inspire desired action from customers, but the biggest issue with most GWPs is they assume the tastes of customers and remove choice from the equation.
In fact, Adrenaline went to Instagram to quiz their followers on whether they would prefer adventure vouchers or more generic GWP items with a game of This or That.
The proof was in the pudding – in all five instances, the results were a landslide win for the adventure packages.
So what is a marketer to do?
That’s where Adrenaline comes in. Adrenaline has a variety of adventure vouchers ranging from skydiving trips to hot air balloon rides, all of which can be provided as a GWP for most promotions. These are exciting opportunities that consumers will genuinely respond to, rather than the traditional and tired-out options of branded clothes and day-to-day items.
The vouchers themselves are valid for five years and emailed instantly with a personalised message. Or choose an eGift Card that can include special designs or be added to your Apple wallet. Plus, you’re supporting local Aussie businesses in the process – what’s not to love?
The vouchers are an easy way to drive sales, reduce discounts, and inspire brand loyalty – why wouldn’t you spend your money with a company that provides incentives like quad bike tours and V8 experiences?
So, if you’re looking to drive up ROI on your next promotion, head to Adrenaline’s website today and check out the options they have available!
Please login with linkedin to comment
AdrenalineLatest News
TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022
The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]
Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market
After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]
The Stock Merchant Provisions And The Offices Launch Colourful New Canned Fish Packaging
Canned fish is a top source of omega-3 fats & B2, B3, B6 and B12, all while giving you the halitosis of a stray cat.
“Means F@cking Nothing!” Tony Armstrong Talks Winning A Logie
Surely if there's anything sacrosanct in the Australian TV industry it's Bert's wigs, Kerri-Anne's Botox & the Logie?
9News Perth Pinches Gareth Parker As News Director
Gareth Parker promising more Eagles, Freo and iron ore stories, as he moves to new role at 9News Perth.
Teal MP Sophie Scamps Takes Aim At Junk Food Advertising
Junk food advertising to kids back under the spotlight. Yet again, bad parenting choices escaping said spotlight.
“Grow Some Balls!” Snickers Facing Global Boycott Following Snivelling Chinese Apology Over Taiwan
Of all the potential triggers for WWIII, few would've suspected it would be the nutty, caramelly goodness of a Snickers.
Total TV Advertising Market Up 11%, As BVOD Continues To Surge
TV ad spends prove to be in rude health. Which should translate to even ruder long lunches for TV bosses.
Michael Bass Named New Chief Trading Officer For Dentsu APAC
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]
Sunday TV Wrap: The Block Hammers Out The Competition In Big Debut
The Block debuts to strong numbers, as Scott Cam set to publish his collected works of Logies acceptance speeches.
The Block’s Regional Move Translates To More Regional Viewers
Say what you like about COVID, but it's certainly made the regionals cool again. Not that anyone's watching Landline.
The Masked Singer Capitalises On Our Neighbours Nostalgia With First Reveal
Masked Singer, MKR, The Block! B&T didn't know where to turn last night until Commonwealth Games javelin won our hearts.
Streets And Asembl Join Forces To Create Ice-Cream-Scented Candles
Arguably the most thoughtless present ever - the ubiquitous scented candle - now comes in your favourite ice-creams.
WPP Reports $11.8B In Sales In The First Six Months Of 2022, But Aussie Ops Prove A Drag
WPP unveils impressive half years and, yes, B&T has again converted the pounds to dollars for your reading delectation.
Car Insurer ROLLiN And Bear Meets Eagle On Fire To Highlight Hip Hop History In New Project
This is certainly a new approach for a car insurer & welcome respite from the meerkats & AAMI's fake call centre women.
New Decoding Crypto Series Lands On Nova Podcast
Markedly improve your crypto skills and possibly your prattishness too with this new Nova podcast.
Coopers Unveils New Look, The First In 20 Years
Coopers disproves the theory you can't mess with perfection, revealing rebrand for its splendiferous ale.
Domino’s Teases New Burger-Themed Pizza Range Via It’s Friday
Domino's set to tread on the competition's toes with new burger pizza range. Hopes not high for the pizza Filet-O-Fish.
CHEP Brisbane Launches Bridal Range For Michael Hill Jeweller
Okay, so Michael Hill Jeweller isn't the poshest place for an engagement ring, but it's a step up from Cash Converters.
Russel Howcroft Re-Signs To Stay With 3AW Breakfast Until 2026
Can't stand the thought of waking up to Russel Howcroft? Best keep the dial well away from Melbourne's 3AW.
The Masked Singer Is Back And It Is A Bonkers Extravaganza
The Masked Singer is one part singing competition, one part guessing game & one part the nightmares of your childhood.
Icon Agency Rockets Into PRovoke APAC Fast Movers Rankings Top Five
Integrated communications firm Icon Agency has been ranked the fourth fastest growing agency in the Asia-Pacific, Middle East and Africa, according to the 2022 PRovoke PR Agency ‘Fast Movers’ rankings. Icon’s fee income for calendar 2021 grew 84.3 per cent, making it the fastest-growing and largest independent agency in Australia. The Melbourne-based indy was ranked […]
Paris Hilton And Sky Ferreira Charging Fans $377 NFT To Watch New Horror Flick
Paris Hilton charging fans $377 to watch her new horror movie. Some prepared to pay as much as $500 not to watch it.
Former AFL Umpire Speaks Out Against Abuse In New Campaign
B&T would never tolerate the abuse of any sporting official. Okay, we can be a little potty mouthed if our team loses.
TikTok Deletes Filter After It Gets Roasted For Being “Fatphobic!”
Who needs a filter to make us all look fat & bloated when we already have excessive alcohol consumption and fast food.
“I’ll Call You A W@nker!” The Project’s Hamish MacDonald Gets Roasted By Guest
The Project's Hamish MacDonald has been called a wanker. And, no, it wasn't a Lisa Wikinson tanty either.
Thursday TV Wrap: 10’s Dog House Pulls In Big Numbers, But The Commonwealth Games Has Last Bark
10's Dog House debuts to solid numbers last night. Proof we're a nation of dog lovers, just not dog poo picker-uppers.
Eliza O’Hare Shares Her Clever Thoughts On Are Media’s Research Project HERFuture
Here, B&T chats with the editor of home decor mag Inside Out. A woman, we doubt, knows the horror that is Ikea erection.
Tiger Brokers Offers Mullet Wigs And Free Tickets In Support Of Melbourne Storm
Tiger Brokers, an online broker for millennials and Gen Z, is offering fans the chance to win sideline seats to Melbourne Storm’s Round 21 clash against the Titans at AAMI Park (Friday 5 August 2022). The campaign has reached its peak, and now every Australian can also have the chance to win a Melbourne Storm […]
Meta Rolls Out NFTs On Instagram And Facebook
Zuck can't leave his play thing alone for a minute, can he? See what's new under the bonnet with this news.
SCA And Mushroom Group Bringing Sexy Back With RNB Fridays Concert Series
As this Fridayz concert series proves, the simple addition of a Z at the end of words can seriously up your cool cachet.
“So Messed Up!” Fury As TikTok Star’s Adidas Bikini Collab Labelled As “Blasphemous”
TikTok star labelled "blasphemous" for provocative bikini shoot. B&T yet to receive Jesus' side of the story, however.
We Are Social Opens Office In Amsterdam
We Are Social has opened its first Amsterdam office. The office snacks now disappearing at an alarming rate of knots.
Harvey Norman To Sponsor 2022 delicious. Produce Awards
B&T's a huge fan of the delicious. Produce Awards. Particularly the hotly contested root crop and legume categories.
The Proof’s In The Pudding – You Can’t Underspend, Under Target & Under Invest For ROI
This columnist is comparing marketing ROI to Yorkshire puddings. As baffling as that sounds, he makes a meaty point.
UK Funeral Providers Banned From Advertising Eco-Friendly Coffins
Surely the most eco-friendly funeral of all has to be eaten and swallowed by some form of aggressive wildlife.
