Give the branded gift basket a miss, because Adrenaline has discovered the perfect solution to bolster your next promotion: adventure vouchers.
The Gift With Purchase (GWP) is a tale as old as marketing time. A company puts out a line of branded bucket hats to sweeten the deal on their latest promotion, and exactly two people are seen ever wearing them again.
While sound in principle, GWPs often fall short of memorable, and rarely sparks the excitement or interest companies should be looking to associate with their brand.
It’s a touchpoint that can seriously inspire desired action from customers, but the biggest issue with most GWPs is they assume the tastes of customers and remove choice from the equation.
In fact, Adrenaline went to Instagram to quiz their followers on whether they would prefer adventure vouchers or more generic GWP items with a game of This or That.
The proof was in the pudding – in all five instances, the results were a landslide win for the adventure packages.
So what is a marketer to do?
That’s where Adrenaline comes in. Adrenaline has a variety of adventure vouchers ranging from skydiving trips to hot air balloon rides, all of which can be provided as a GWP for most promotions. These are exciting opportunities that consumers will genuinely respond to, rather than the traditional and tired-out options of branded clothes and day-to-day items.
The vouchers themselves are valid for five years and emailed instantly with a personalised message. Or choose an eGift Card that can include special designs or be added to your Apple wallet. Plus, you’re supporting local Aussie businesses in the process – what’s not to love?
The vouchers are an easy way to drive sales, reduce discounts, and inspire brand loyalty – why wouldn’t you spend your money with a company that provides incentives like quad bike tours and V8 experiences?
So, if you’re looking to drive up ROI on your next promotion, head to Adrenaline’s website today and check out the options they have available!
