Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

The Core Agency Appoints Marketing Veteran Rob Kain To Lead New CX Offering

The Core Agency Appoints Marketing Veteran Rob Kain To Lead New CX Offering
Tim Addington
By Tim Addington
SHARE
THIS



The Core Agency has added additional senior skills to its business with the launch of an upstream customer experience (CX) offering, which is being led by former chief marketing officer Rob Kain.

The Sydney-based independent creative agency is investing in CX and digital specialists to meet the increasing demand from clients that require greater strategic insight into the customer journey. The agency has created a bespoke end-to-end approach designed to unearth and unlock greater customer value and loyalty.

A CRM, loyalty and brand specialist, Kain joins The Core Agency after spending the past nine years in senior marketing roles, most recently as chief marketing officer for the Anytime Fitness Group.

Prior to that, he was general manager of marketing for Super Retail Group’s Rebel and Amart businesses, where he worked on their re-brands and developed omni-channel marketing strategies for both.

Kain was also previously the was general manager of marketing, CRM and insight at the Specialty Fashion, Group looking after the Millers, Katie’s and Autograph brands. He has also held management roles in the UK, using CX to drive results for brands such as Citibank and British Airways Diner’s Club.

Jane Callister, managing director at The Core Agency, said: “There is far too much waffle and buzzword bingo in the CX space, so when we met Rob and heard his straightforward customer-first approach, it was a breath of fresh air. He has a proven track record of creating customer strategies and programs that deliver results.

“His skills live at the intersection of brands, platforms and of course the customer. He is a natural fit with our agency promise that ‘a core idea can take a brand anywhere’.”

Commenting on his appointment, Kain said: “Creating an emotional connection with your customers across multiple channels has never been more important. Customer loyalty can be fickle, and people expect brands to engage with them – if they don’t, someone else will.

“With the imminent launch of Amazon in Australia, this has never been more important for many companies.

“Extending a brand’s core idea through CX is a natural extension of how The Core Agency already works with its clients. Effective CX supports brands by building strong and enduring emotional connections with customers, and I’m delighted to be working with The Core Agency on delivering this for our clients.”

Please login with linkedin to comment

Presto Rob Kain Salary the core agency

Latest News

Porter Novelli Australia Refreshes National Leadership Team
  • Campaigns

Porter Novelli Australia Refreshes National Leadership Team

Clemenger Group communications agency Porter Novelli has started 2022 with a new leadership structure, to reflect its growing consulting team and practice areas for its strong national client base.   The structure will strengthen its footprint in Australia’s critical industry sectors while continuing to build deep specialisation in strategic communications, media, content and creative services.  The […]

Jellysmack Scores A Knockout & Signs UFC Heavyweight Champion Francis Ngannou As First partner For Its Marquee Program
  • Media

Jellysmack Scores A Knockout & Signs UFC Heavyweight Champion Francis Ngannou As First partner For Its Marquee Program

Just in time for his upcoming first title defence, Ultimate Fighting Championship’s Heavyweight Champion Francis Ngannou, the “Baddest Man on the Planet”  becomes the first partner to join Jellysmack’s new Marquee Program. With this deal, brokered by CAA’s Justin Castillo and Marquel Martin with Jellysmack’s VP of Marquee Business, Aaron Godfred, Jellysmack will help the […]