Market Researchers can now analyse the emotional responses and facial expressions of survey respondents thanks to an innovative partnership between Confirmit and Emotient’s leading sentiment analysis technology.
Emotient has embedded technology based on facial expressions into Confirmit’s survey software, making it easy to add emotion detection to any new or existing Market Research,Voice of the Customer (VoC) or VoE programme.
Facial expression recognition technology delivers a level of insight about personal sentiment and reaction that cannot be gained through other research methods.
The partnership will fulfil a need for sophisticated, detailed and personal behavioural analytics to extract more accurate insight from research surveys.
Respondents are seamlessly transferred during a Confirmit Horizons survey to the Emotient system for the emotion detection to be performed, and then seamlessly returned back to the survey to complete data collection.
Emotient CEO Ken Denman said attention, engagement and emotion were the currency of revenue growth and customer satisfaction.
“Put simply, emotions drive spending and loyalty,” Denman said.
“For organisations running research programmes and customer experience surveys, emotion detection technology allows them to analyse individual’s emotional reactions at the point of experience – delivering greater understanding of behaviour patterns and likely future action.
“We’re delighted to work with Confirmit to expand the reach of our technologies to leading research and corporate organisations and to provide them with the capabilities to enhance their analytical capabilities to a personal level while remaining fully scalable.”
Confirmit EVP product management Terry Lawlor said that adding emotion detection to Confirmit’s suite of research solutions empowered clients to delve even deeper into the behaviours of research respondents and customers.
“They will be able to make better business decisions, improve product and service offerings, and drive up customer experience – all based on detailed emotional reactions and likely behaviours,” Lawlor said.
“As technology developments move forward at such a rapid pace, it’s imperative that we continually deliver the best solutions to our global client base.
“Emotient leads the field in emotion-aware computing and was a natural fit for our comprehensive, feature-rich solution set.”