Leading insurance comparison service Compare the Market has launched its second chapter of their new campaign to the nation on Sunday night via its latest TVC.
The TVC – ‘Long Walk Home’ – follows on from the meerkats’ great escape from the confused possum catcher. Australia’s favourite head business-kat Aleksandr and his trusty Head of IT Sergei find themselves lost in the Australian bush after their big chase. While Aleksandr is still rattled that he was mistaken for a possum, Sergei trembles at the creatures they encounter, including giant spiders, snakes and hungry crocodiles. After a poorly chosen egg for breakfast, our furry friends are chased off a rockface by an angry emu, leaving viewers on a cliff-hanger… literally!
Christopher Catchpoole, acting chief marketing officer for Compare the Market, says the second instalment in the trilogy of ads maintains the entertaining storyline of the meerkats’ latest adventure, whilst subtly reminding people of the importance of comparison.
“Our goal is to engage all Australians, at any stage in their life, around the impact that comparing can have to their finances. We hope to position Compare the Market as the first choice when considering both their insurance and household needs. By celebrating the importance of comparison in an engaging way, we want to show consumers how easy it can be to compare products side-by-side, and show the perils of not doing the research before purchasing!”
“We ultimately want to be first-to-mind when it comes to people’s finances. We’d like Aussies to recognise that comparison doesn’t have to be dry or boring and that it does indeed pay to compare. In addition to saving time and money, the satisfaction and confidence gained by making an informed choice is well worth it,” Chris explains.
Paul Sharp, creative director for VCCP Sydney, explains that the second instalment keeps viewers entertained, and curious to find out the fate of the meerkats.
“The chance to create a connected, episodic story within a campaign is a rare thing. In this chapter, we leave audiences asking themselves the big questions: Will Aleksandr and Sergei find their way to safety? Will they give up and start living like actual possums? Why haven’t I compared my insurance yet?”
Compare the Market offers consumers over 1,000 products to choose from, across more than a 100 brands, through 12 different categories. Whether it’s an energy bill, credit card, health insurance policy or fuel expense, Compare the Market are here to help every step of the way on the products that Aussies depend on. Why not make a new habit of comparing this year?
Passion – Melbourne
EP – Graham Pryor
Producer – Megan Plane
Colourist – Fergus Rotherham @ The Editors
Online Editor – Tom Marley and Adrian Oostergetel
Passion – London
Director: Dave Scanlon
Producer: Anna Cunnington
Head of Production: Mike Turoff
Head of CG: Jason Nicholas
VFX Supervisor: Dave Walker
CG Co-ordinator: Charlotte Harris & Roxanne Sibilski
Head of Animation: Aldo Gagliardi
Editing: Gus Herdman @ TRIM
Tracking: Hulahoop VFX
Sound: Ben Leeves @ Jungle Studios
Agency: VCCP Sydney
Senior Account Director: Edward Hughes
Senior Account Manager: Daniel Wood
Producer: Sue Hind
Creative Director: Paul Sharp
Writers: Dane Van Veen, Kate Allen, Gary Dawson
Executive Planning Director: Kim Feitelberg
Acting CMO: Christopher Catchpoole
Brand and Campaign Manager: Karen Gear
Brand and Campaign Specialist: Carolina Perez Rebolledo
Please login with linkedin to commentCompare the Market
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]