In Compare The Market’s latest campaign, meerkats Aleksandr and Sergei encourage Australians to ‘wake up to waste’ in their household budget.
The financial comparison site has launched the “Meerkat Motivationals” campaign in response to the cost of living crisis.
The multi-channel campaign will air nationally from Sunday 15 January, with the famous Meerkat duo turning into financial fitness coaches to motivate Australians to wake up to their money mismanagement.
The “Meerkat Motivationals” series heroes ‘Double Standards Stacey’ and ‘Go Joe’ who, with the help of Aleksandr and Sergei, wake up to how they’ve neglected renewal notices for their health insurance, car insurance, home and contents insurance as well as energy bills.
Compare the Market’s executive general manager of marketing, Andrew Holt, said: “This year is already proving to be another stressful year for Australians, with price increases across every major household expense, including energy bills, mortgage repayments and insurance premiums.”
“There’s never been a more important time for Australians to compare what they pay for these everyday household bills against what’s available on the market. We don’t want to see Aussies waste another dollar, especially while there’s unprecedented pressure on the hip pocket.”
“As Aleksandr and Sergei would say, we should all ‘wake up to waste’, ‘keep an eye on the rises’ and make sure ‘not another cent is misspent’,” Holt said.
The campaign will be featured across commercial television, including BVOD, as well as audio, out-of-home and digital display.
