Compare the Market Enlist Dame Edna In Latest Campaign Via VCCP Sydney

Compare the Market Enlist Dame Edna In Latest Campaign Via VCCP Sydney

Insurance comparison service Compare the Market has launched its third and final chapter of its new campaign to the nation on Sunday night via its latest TVC.

The TVC – ‘Hello Possums’ – sees Aleksandr and Sergei looking a bit worse for wear after wandering around the Australian bush, all because a possum catcher failed to compare. As the meerkats emerge from the wild , they are just in time to hitch a ride home in style. When Aleks and Sergei get inside the car, they are met by none other than Dame Edna, who greets them with her famous expression ‘Hello Possums!’

Christopher Catchpoole, chief marketing officer at Compare the Market, commented: “Our latest ad concludes the amusing series with the colourful Dame Edna, who comically also appears to confuse the meerkats for possums via her trademark greeting. The storyline serves to subtly remind consumers about the importance of comparison and doing their research before making any significant purchases. At the end of the day, it really does pay to compare, as you could be saving time, money and even stress in the long run when buying a new product through Compare the Market.”

Paul Sharp, creative director for VCCP Sydney, said: “It’s such a fitting way to end our epic three-part (mis)adventure. We’re also very excited to be sharing the complete three-part story online and as a limited 90-second cinema spot.”

Everyday Aussies will be saying ‘Hello Possums!’ in no time with the use of Compare the Market’s latest Instagram and Facebook story filter. Whilst wearing the infamous Dame Edna glasses, you can choose from a range of frame colours by tapping the screen and deciding which palette is right for your look. Aleksandr will also make an appearance in the filter, so you’ll have a chance to take a selfie with him too!

Search “Hello Possums” on Instagram or Facebook today – you’ll be feeling like a pretty possum in no time.

Make comparison a part of your everyday living too. Compare over 1000 products from more than 100 brands at, from health insurance all the way through to petrol prices and much more. It doesn’t have to be hard or time-consuming (like the meerkats getting stuck in the bush), you can easily compare prices, features and benefits in just a few minutes. You never know, you may find a deal that suits you better and feel ‘fabulous’ in no time!


Melbourne Passion

EP – Graham Pryor

Live Action Producer – Vivienne Jaspers

Post Producer – Megan Plane

Colourist – Martin Greer at Passion and Daniel Pardy at Vandal

Online Editor – Tom Marley and Adrian Oostergetel


London Passion

Director: Dave Scanlon

Producer: Anna Cunnington

Live Action Producer: Patrick Duguid

Head of Production: Mike Turoff

Head of CG: Jason Nicholas

VFX Supervisor: Dave Walker

CG Co-ordinator: Charlotte Harris & Roxanne Sibilski

Head of Animation: Aldo Gagliardi

Editing: Gus Herdman @ TRIM

Tracking: Hulahoop VFX

Sound: Ben Leeves @ Jungle Studios


Agency: VCCP Sydney

Senior Account Director: Edward Hughes

Senior Account Manager: Daniel Wood

Producer: Sue Hind

Creative Director: Paul Sharp

Writer: Gary Dawson

Executive Planning Director: Kim Feitelberg



CMO: Christopher Catchpoole

Brand and Campaign Manager: Karen Gear

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Compare the Market Dame Edna vccp sydney

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