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Reading: Comms Declare Launches New Future Leaders Survey Tackling Adland Perspectives On Climate Change
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B&T > Advertising > Comms Declare Launches New Future Leaders Survey Tackling Adland Perspectives On Climate Change
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Comms Declare Launches New Future Leaders Survey Tackling Adland Perspectives On Climate Change

Staff Writers
Published on: 13th September 2021 at 12:35 PM
Edited by Staff Writers
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2 Min Read
Stock photo ID:1161614023 Credit:shaunl
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The advertising and marketing leaders of the future are being asked to reveal their attitudes towards working for big oil, coal and gas clients in a new survey.

Comms Declare, an association lobbying for climate action in the sector, will use the survey results from the industy’s under 30s to pressure heads of agencies that help promote fossil fuels.

Climate is the main concern of Australian Millennials and Gen Z, even outranking COVID-19. Deloitte found that it is the primary concern of 33 per cent of young people.

Research by PwC found 80 per cent of workers say companies should be taking action to address society’s problems and 38 per cent said they would quit a job “if an employer acted in a way that didn’t align with their values.”

“We’ve heard anecdotally that younger creatives do not want to work on fossil fuel accounts, so we’re asking them to complete this survey to send a very clear message to big agency bosses,” said Comms Declare founder, Belinda Noble.

“Our 2020 industry survey found that agency leaders know that climate is an issue for attracting and retaining staff, but a quarter were still taking briefs from energy companies, many of which are our biggest users of coal and gas.”

“We want the best creatives to stop helping fossil fuel clients. We want to starve big oil, coal and gas from using marketing and advertising talent to maintain their brands, because that’s what helps them delay meaningful climate action,” she added.

The survey will be promoted with a social media campaign targeting agencies that have fossil fuel clients.

Featured Image: IStock/shaunl

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TAGGED: climate change, comms declare, Surveys
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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