The advertising and marketing leaders of the future are being asked to reveal their attitudes towards working for big oil, coal and gas clients in a new survey.
Comms Declare, an association lobbying for climate action in the sector, will use the survey results from the industy’s under 30s to pressure heads of agencies that help promote fossil fuels.
Climate is the main concern of Australian Millennials and Gen Z, even outranking COVID-19. Deloitte found that it is the primary concern of 33 per cent of young people.
Research by PwC found 80 per cent of workers say companies should be taking action to address society’s problems and 38 per cent said they would quit a job “if an employer acted in a way that didn’t align with their values.”
“We’ve heard anecdotally that younger creatives do not want to work on fossil fuel accounts, so we’re asking them to complete this survey to send a very clear message to big agency bosses,” said Comms Declare founder, Belinda Noble.
“Our 2020 industry survey found that agency leaders know that climate is an issue for attracting and retaining staff, but a quarter were still taking briefs from energy companies, many of which are our biggest users of coal and gas.”
“We want the best creatives to stop helping fossil fuel clients. We want to starve big oil, coal and gas from using marketing and advertising talent to maintain their brands, because that’s what helps them delay meaningful climate action,” she added.
The survey will be promoted with a social media campaign targeting agencies that have fossil fuel clients.
Featured Image: IStock/shaunl
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