Adshel today announced several staff changes that include the appointment of Collene Wright as the new Commercial Manager and the appointment of Michael Riach as Executive Head of Sales Southern States.

Wright moves from her current role as State Sales Manager to oversee crucial commercial partnerships and play a key role in the development of Adshel’s offering in Victoria. She will report to Adshel’s commercial director Greg Power, who said of the appointment, “Adshel’s partnerships in Melbourne represent some of the most important relationships we have. I am delighted that someone with Collene’s ability to identify and deliver partner-focused solutions will be adding value to those partnerships, and that we are able to develop talent from within the business.”

As part of the changes Michael Riach, currently head of sales strategy and sales operations, will move into a new role as executive head of sales Southern States, overseeing the sales teams in Victoria, South Australia and Western Australia. Riach has been with the company for two and a half years, having joined from News Corporation in Perth, and having held senior roles in Fairfax Media.

David Roddick, sales and marketing director of Adshel said, “With the launch of additional Adshel Live screens in all markets and with further product development planned for the entire national network, there is an enormous opportunity to capitalise on the great work Collene has done and build Adshel in Victoria, SA and WA to even greater heights. I am thrilled that we can benefit from Michael’s knowledge of both our business and these markets, to make the most of that opportunity.”

The appointments are effective immediately.