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Reading: Cold & Flu Brand’s Giant Snot Mascot Mr Mucus Becomes Unlikely Sex Symbol
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B&T > Campaigns > Cold & Flu Brand’s Giant Snot Mascot Mr Mucus Becomes Unlikely Sex Symbol
Campaigns

Cold & Flu Brand’s Giant Snot Mascot Mr Mucus Becomes Unlikely Sex Symbol

Staff Writers
Published on: 2nd February 2023 at 11:02 AM
Staff Writers
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2 Min Read

Mucinex is one of America’s biggest-selling cold and flu tablet brands and it’s namely thanks to its marketing mascot – a large green ball of snot called Mr Mucus.

Mr Mucus has fronted the brand since 2004 but always in 2D cartoon form. Up until now he’s always played the villain, the antagonist to Mucinex’s 12-hour decongestant relief, always trying to make people sicker than they need to be.

Such is the mascot’s popularity, Mucinex’s owner Reckitt Benckiser, has gone and turned Mr Mucus into a live action character complete with his own Instagram page.

In one video shared to the Insta account, the anthropomorphised character can be seen doing exercises, dancing, and more as part of his 2023 “New Year’s resolutions”.

In another video shared to the @mrmucusofficial account, the man mucus blob can be seen standing by a campfire doing a little dance.

People are loving the new Mr Mucus so much he’s being dubbed a sex symbol and there’s even been offers of marriage.

“I am getting down on one knee, ring in hand, hoping to take your hand in holy matrimony,” said one fan.

Another asked: “Is there a Mrs Mucus?”

While another said: “I can help you stretch Mr Mucus ;).”

“That fire isn’t as hot as the thought of having you with me Mr Mucus,” another penned.

While another said: “I want you.”

Boogie on down with some videos from Mr Mucus’ Insta account below:

 

View this post on Instagram

 

A post shared by @mrmucusofficial

 

View this post on Instagram

 

A post shared by @mrmucusofficial

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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