Clems Sydney Plays For Laughs In New Work For DURO-TUSS Cough Syrup

Clems Sydney Plays For Laughs In New Work For DURO-TUSS Cough Syrup

iNova Pharmaceuticals has launched a new campaign for cough brand DURO-TUSS. The campaign, developed by Clemenger BBDO Sydney, supports the launch of a new, category first product, DURO-TUSS Lingering Cough Liquid and Immune Support.

Research has shown that 32 per cent of consumers experience a dry, lingering cough at the end of a common cold, which can last up for up to two weeks after consumers otherwise feel better.

iNova Pharmaceuticals markets and sells a wide range of market-leading products, with a strong focus on the cough, cold and flu category. Andrew Jenkin, managing director at iNova said, “In a highly cluttered and seasonal category, it was important that we got our message out in a clear and memorable way. We’d like to thank the team at Clems for creating a campaign we believe will be effective both this year and beyond.”

“A cough is a pain at the best of times, but a lingering one that hangs around even when you’re feeling better, that’s just annoying. We wanted to bring that feeling to life with a bit of humour,” Clemenger BBDO Sydney executive creative director Darren Wright added.

The 15-second TVC, directed by Chris Hill from Airbag, will be supported by a social content series, which highlights the interplay between the Lingering Cough and our female protagonist.




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