Clems ‘Graham’ Snares Top Gong In Global Social Responsibility Report

Clems ‘Graham’ Snares Top Gong In Global Social Responsibility Report

Clemenger BBDO Melbourne has won top nods for its work with Transport Accident Commision Victoria (TAC).

‘Meet Graham’, the distorted male figure of ‘the only human able to withstand a car crash’, earned the agency third place in The Good Report’s ‘Most successful Campaigns promoting good causes 2017’ category.


Clems Melbourne has already won a litany of awards globally for Meet Graham, most notably the Cannes Lions Grand Prix last year.

Clems Melbourne was the only Australian agency to be recognised in the report, which celebrates the best campaigns for social responsibility in 2017.

The report is created in collaboration between ACT Responsible, the international non-profit association and largest global source of the world’s best ads on social and environmental issues, and Gunn Report, the global index of creative excellence in advertising.

Now in its fifth year, a total of 1045 campaigns produced by 680 agencies for 850 advertisers from 80 countries were evaluated for this latest Good Report.

The report also looked at the most successful brands promoting good causes for 2017, with Amnesty International ranked first.

Following Amnesty, WWF took home second place, while UNICEF, Red Cross and Greenpeace came third, fourth and fifth respectively.

Check out the full list below:

Most successful Campaigns promoting good causes 2017

#1 Fearless Girl, McCann New York – State Street Corporation

#2 Switch it off, Ogilvy Germany, Berlin – Amnesty International

#3 Meet Graham, Clemenger BBDO Melbourne – Transport Accident Commission

#4 Evan, BBDO New York –  Sandy Hook Promise

#5 The First Braille Smartwatch, Serviceplan Germany – Dot Incorporation

Most successful Agencies promoting good causes 2017

#1 – BBDO New York – USA

#2 – McCann New York – USA

#3 – Ogilvy Berlin – Germany

#4 – Clemenger BBDO Melbourne – Australia

#5 – Serviceplan München – Germany

Most successful Networks promoting good causes 2017

#1 – BBDO Worldwide

#2 – FCB Worldwide

#3 – McCann Worldgroup

#4 – Ogilvy & Mather Worldwide

#5 – Young & Rubicam Group

Most successful brands promoting good causes 2017

#1 – Amnesty International

#2 – WWF


#4 – Red Cross

#5 – Greenpeace

Gunn Report managing director Emma Wilkie said, “Act Responsible honours the hugely valuable job our industry does, throughout the year in countries all round the world, in multiplying the impact and effectiveness of communications for Good Causes.”

“The Good Report adds a commendable extra dimension to their mission and we are proud to be a part of it.”

View The Good Report 2017 list

To see The Good Report 2017 in full visit

The campaigns featured in The Good Report will be exhibited at the annual Act Responsible Expo held at the Cannes Lions 65th international festival of creativity in June.

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amnesty international Clemenger BBDO Melbourne Good Report meet graham tac

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