The Advertising Council Australia has announced a record 148 finalists for the 2026 Australian Effie Awards, the largest finalist field in the program’s history.
They represent 48 agencies and 63 clients, with Clemenger BBDO leading the pack with 15 nominations, followed by Special Australia with 12, and BMF and Saatchi & Saatchi with 10.
The Australian Effie Awards span 30 categories and are judged by more than 300 senior marketers, agency leaders, consultants and researchers. Finalists now progress to the second and final round of judging.
“This year’s finalists demonstrate that the standard of marketing effectiveness in Australia continues to rise. The strongest entries combined outstanding results with strategic rigour, commercial credibility and compelling evidence,” said chair of judges Colin Wilson-Brown.
“Round Two judging puts every entry under even greater scrutiny, with CMOs and consultants evaluating the commercial rigour, strategic thinking and proven business impact behind each campaign”.
Gold, Silver and Bronze Effie winners will be announced on Friday 9 October at the Australian Effie Awards gala at Hyatt Regency Sydney.
The Australian Effie Awards are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Google. Sponsors and supporters include Meta, LinkedIn, Ideally, Outdoor Media Association, Tracksuit, Ad Standards and UnLtd.
See the full finalists list below:
| Category | Campaign | Agencies | Clients |
| A01. Retail | Effectiveness on a Plate: The Numbers behind Record Number Plate Sales | Publicis Australia + EDGE Australia | Personalised Plates Queensland |
| A01. Retail | How flipping the script from ‘supermodel’ to ‘supermum’ enabled BIG W to drive profitable growth through its womenswear influencer marketing. | Hypetap | BIG W |
| A01. Retail | How having an Eye for Value kept Dan Murphy’s on top in a race to the bottom | BMF | Endeavour Drinks Group |
| A01. Retail | How Kitchen Warehouse Mumnipulated Mother’s Day | Special Australia | Kitchen Warehouse |
| A02 Food – Packaged and Fresh | DEFYING DECLINE: THE REINVENTION OF THE WEET-BIX KID. | 303 | Sanitarium |
| A02 Food – Packaged and Fresh | From “Unlikely to Grow” to Unstoppable: How Zespri SunGold Became Crazy Effective in a Commodity-Driven Category. | Dentsu Creative | Zespri |
| A02 Food – Packaged and Fresh | How Australian Pork turned the tables on market share. | Dig | Australian Pork Limited |
| A02 Food – Packaged and Fresh | HOW HAPPINESS MADE AUSTRALIANS HAPPY TO SPEND RECORD AMOUNTS ON LAMB IN OUR COST-OF-LIVING CRISIS | Droga5 ANZ, part of Accenture Song + UM | Meat and Livestock Australia |
| A02 Food – Packaged and Fresh | How Lean Cuisine listened to what nobody would admit | TBWA\Australia | Patties Food Group |
| A02 Food – Packaged and Fresh | How Turning Bananas Into Passes Got People off their Asses | Thinkerbell | Hort Innovation |
| A02 Food – Packaged and Fresh | Kellogg’s ‘For Real’ | Bastion Agency | Kellanova |
| A02 Food – Packaged and Fresh | The rise of the dark side: Showing Australians how to savour dark chocolate put Lindt EXCELLENCE back on top. | Richards Rose + Spark Foundry | Lindt & Sprüngli (Australia) PTY LTD |
| A03 Alcoholic and Non-Alcoholic Beverages | Go Full Orange: The launch that took Hard Rated to #1 | Clemenger BBDO | Asahi Beverages |
| A03 Alcoholic and Non-Alcoholic Beverages | HOW REFRESHING ENGLAND ON THE LAWS OF CRICKET REFRESHED VB’S SALES. | Droga5 ANZ, part of Accenture Song | Asahi Holdings Australia |
| A03 Alcoholic and Non-Alcoholic Beverages | SOLO Energy: How an icon became a category disruptor | Clemenger BBDO | Asahi Beverages |
| A03 Alcoholic and Non-Alcoholic Beverages | The Mid That Mattered: Carlton Dry’s Record Growth and a Brand Reborn | Clemenger BBDO | Asahi Beverages |
| A04. Restaurants & Food Delivery | From Happy Meals to Squid Game: how Macca’s grew up for the way young adults play | Akcelo + OMD | McDonald’s |
| A04. Restaurants & Food Delivery | How Macca’s made Brekkie the most important meal of the day once again. | Wieden+Kennedy Sydney | McDonald’s Australia |
| A04. Restaurants & Food Delivery | How The Grinch ‘Ruinin it’ helped Macca’s reclaim summer sales and family share | Wieden+Kennedy Sydney | McDonald’s Australia |
| A04. Restaurants & Food Delivery | How Uber Eats delivered results by delivering Andy Murray | Special Australia | Uber Pty Ltd |
| A05. Other Consumer Goods | BACK FROM THE DEAD! How a zombie apocalypse drove record-breaking electric vehicle sales for Kia. | Innocean Australia | Kia Australia |
| A05. Other Consumer Goods | It Takes You and a Ranger: Real-world proof beats polished promises. | VML Australia | Ford Australia |
| A05. Other Consumer Goods | It’s Selleys and it’s work that really, really works | Howatson+Company | Selleys |
| A05. Other Consumer Goods | Windex Fast Shine Foam Launch | VML Australia | SC Johnson |
| A06. Financial Services and Insurance | Care you can count on: Allianz’s dramatic transformation from push to pull | Howatson+Company | Allianz Australia |
| A06. Financial Services and Insurance | How making Tasmania the healthiest island on the planet took St Lukes from category challenger to leader. | Pangea Agency | St Lukes |
| A06. Financial Services and Insurance | How to start a revolution with a regional budget. | It’s Friday | Greater Bank |
| A06. Financial Services and Insurance | The Monster Effect: Building Australia’s Most Memorable Advertising | M&C Saatchi | Australian Retirement Trust |
| A07. Telecommunications, Utilities and Other Services | Entertainment changes everything, even toilet behaviour | It’s Friday | Sydney Water |
| A07. Telecommunications, Utilities and Other Services | HOW A LUST FOR LIFE (AND TIGHT KHAKI SHORTS) DOUBLED LEVANDE RETIREMENT LIVING’S PRICING POWER. | 303 | Levande Retirement Living |
| A07. Telecommunications, Utilities and Other Services | How Telstra went from engineering-led to brand-led growth | Bear Meets Eagle On Fire | Telstra |
| A07. Telecommunications, Utilities and Other Services | Join the Data Rich: How Belong made ‘data wealth’ the new mid-tier telco value advantage | Clemenger BBDO | Belong |
| A08. Travel, Leisure and Media | HOW SBS WON BY SHIRKING CATEGORY ORTHODOXY AND BOLDLY GOING WHERE ONLY IT CAN | Droga5 ANZ, part of Accenture Song | SBS |
| A08. Travel, Leisure and Media | How Vanuatu got Aussies to Answer the Call | Apparent + GTI Tourism | Vanuatu Tourism Office |
| A08. Travel, Leisure and Media | Tennis Australia: How hitting different made history for AO 2026 | BMF | Tennis Australia |
| A08. Travel, Leisure and Media | The Off Season: helping mainlanders find their winter selves re-ignited an island economy | BMF | Tourism Tasmania |
| A08. Travel, Leisure and Media | Travel Fully: How Klook Solved Planning Stress and Drove Conversion | Paper Moose | Klook |
| A08. Travel, Leisure and Media | Yes, I took on Goliath, DiDi | Sunday Gravy | DiDi ANZ |
| A09. Government | Entertainment changes everything, even toilet behaviour | It’s Friday | Sydney Water |
| A09. Government | How Three Tiny Actions Made Australians Safer Online | BMF | Australian Federal Government |
| A10. Not-For-Profit Organisations | Big Gas is Taking the Piss: How a Pub Test Reframed Australia’s Gas Debate | Berlin | The Australia Institute |
| A10. Not-For-Profit Organisations | Bincoin | Container Exchange Pty Ltd (COEX) / Containers for Change Queensland | Container Exchange (COEX) |
| A10. Not-For-Profit Organisations | How Animal Welfare League NSW turned passive scrolling into active adoption | Saatchi & Saatchi Australia + Spark Foundry | Animal Welfare League NSW |
| A10. Not-For-Profit Organisations | How we turned 10 cents into a million bucks | TBWA\Australia | VicReturns |
| A10. Not-For-Profit Organisations | Life Is The Reason: Giving the nation a new reason to donate and saving a life every 11 minutes | M+C Saatchi Group | Australian Red Cross Lifeblood |
| A10. Not-For-Profit Organisations | The STI Campaign Algorithms Tried to Ban. The Results They Couldn’t Ignore. | Sexual and Reproductive Health Australia (SRHA) | Sexual and Reproductive Health Australia |
| B01. New Product or Service | From outsider to apex predator – how the BYD SHARK 6 swam into hostile waters and won. | TABOO + Yango | BYD Australia & New Zealand |
| B01. New Product or Service | Go Full Orange: The launch that took Hard Rated to #1 | Clemenger BBDO | Asahi Beverages |
| B01. New Product or Service | How NESCAFÉ Espresso Concentrate hacked coffee culture to create a category | HERD MSL Australia + Saatchi & Saatchi Australia | NESTLE |
| B01. New Product or Service | SOLO Energy: How an icon became a category disruptor | Clemenger BBDO | Asahi Beverages |
| B01. New Product or Service | The Mid That Mattered: Carlton Dry’s Record Growth and a Brand Reborn | Clemenger BBDO | Asahi Beverages |
| B02. Challenger Brands | Chuck it in the ute: How GWM weaponised utility to break the adventure fantasy | Thinkerbell | GWM ANZ |
| B02. Challenger Brands | Getting Australia To Pour More Sapporo | Sunday Gravy | Coopers Brewery |
| B02. Challenger Brands | HOW HAPPINESS MADE AUSTRALIANS HAPPY TO SPEND RECORD AMOUNTS ON LAMB IN OUR COST-OF-LIVING CRISIS | Droga5 ANZ, part of Accenture Song + UM | Meat and Livestock Australia |
| B02. Challenger Brands | How Lexus Australia tore up the traditional luxury automotive playbook by making it personal | Saatchi & Saatchi Australia + Team One | Lexus Australia |
| B02. Challenger Brands | How Vanuatu got Aussies to Answer the Call | Apparent + GTI Tourism | Vanuatu Tourism Office |
| B02. Challenger Brands | SOLO Energy: How an icon became a category disruptor | Clemenger BBDO | Asahi Beverages |
| B02. Challenger Brands | The Off Season: helping mainlanders find their winter selves re-ignited an island economy | BMF | Tourism Tasmania |
| B02. Challenger Brands | Yes, I took on Goliath, DiDi | Sunday Gravy | DiDi ANZ |
| B03. Small Budget | How Kitchen Warehouse Mumnipulated Mother’s Day | Special Australia | Kitchen Warehouse |
| B03. Small Budget | Little Listings: How Mattel Broke a 98% Monopoly By Selling Toy Cars As Real Cars | Thinkerbell + carsales | Mattel |
| B03. Small Budget | Trending Thoughts | Yonder Creative + Reborn Media | ReachOut Australia |
| B04. Positive Change | Comfort Zone: how a game got Gen Z talking about the awkward stuff | Clemenger BBDO | Our Watch |
| B04. Positive Change | How we turned 10 cents into a million bucks | TBWA\Australia | VicReturns |
| B04. Positive Change | Life Is The Reason: Giving the nation a new reason to donate and saving a life every 11 minutes | M+C Saatchi Group | Australian Red Cross Lifeblood |
| B05. Social Media First | How Animal Welfare League NSW turned passive scrolling into active adoption | Saatchi & Saatchi Australia + Herd MSL | Animal Welfare League NSW |
| B07. Youth Marketing | DEFYING DECLINE: THE REINVENTION OF THE WEET-BIX KID. | 303 | Sanitarium |
| B07. Youth Marketing | Trending Thoughts | Yonder Creative + Reborn Media | ReachOut Australia |
| B08. Health Marketing | Maxalt Migraine Relief had to fight to win | Ward6 (A Ward Marketing Group Company) | Organon |
| B10. Most Original Thinking | Big Gas is Taking the Piss: How a Pub Test Reframed Australia’s Gas Debate | Berlin | The Australia Institute |
| B10. Most Original Thinking | Go Full Orange: The launch that took Hard Rated to #1 | Clemenger BBDO | Asahi Beverages |
| B10. Most Original Thinking | HOW REFRESHING ENGLAND ON THE LAWS OF CRICKET REFRESHED VB’S SALES. | Droga5 ANZ, part of Accenture Song | Asahi Holdings Australia |
| B10. Most Original Thinking | The Renewables Ad Engine | Hearts & Science | Opella Healthcare Australia |
| B10. Most Original Thinking | Yes, I took on Goliath, DiDi | Sunday Gravy | DiDi ANZ |
| B11a. Insight & Strategic Thinking – campaigns $1-5 million | Effectiveness on a Plate: The Numbers behind Record Number Plate Sales | Publicis Australia + EDGE Australia | Personalised Plates Queensland |
| B11a. Insight & Strategic Thinking – campaigns $1-5 million | From Death Cover to Life Courage: How a Single Insight Reversed a Generational Decline | Ogilvy Australia | TAL |
| B11a. Insight & Strategic Thinking – campaigns $1-5 million | From Happy Meals to Squid Game: how Macca’s grew up for the way young adults play | Akcelo + OMD | McDonald’s |
| B11a. Insight & Strategic Thinking – campaigns $1-5 million | HOW A LUST FOR LIFE (AND TIGHT KHAKI SHORTS) DOUBLED LEVANDE RETIREMENT LIVING’S PRICING POWER. | 303 | Levande Retirement Living |
| B11a. Insight & Strategic Thinking – campaigns $1-5 million | HOW HAPPINESS MADE AUSTRALIANS HAPPY TO SPEND RECORD AMOUNTS ON LAMB IN OUR COST-OF-LIVING CRISIS | Droga5 ANZ, part of Accenture Song + UM | Meat and Livestock Australia |
| B11a. Insight & Strategic Thinking – campaigns $1-5 million | How Lean Cuisine listened to what nobody would admit | TBWA\Australia | Patties Food Group |
| B11a. Insight & Strategic Thinking – campaigns $1-5 million | How Macca’s made Brekkie the most important meal of the day once again. | Wieden+Kennedy Sydney | McDonald’s Australia |
| B11a. Insight & Strategic Thinking – campaigns $1-5 million | HOW SBS WON BY SHIRKING CATEGORY ORTHODOXY AND BOLDLY GOING WHERE ONLY IT CAN | Droga5 ANZ, part of Accenture Song | SBS |
| B11a. Insight & Strategic Thinking – campaigns $1-5 million | It’s Selleys and it’s work that really, really works | Howatson+Company | Selleys |
| B11a. Insight & Strategic Thinking – campaigns $1-5 million | Join the Data Rich: How Belong made ‘data wealth’ the new mid-tier telco value advantage | Clemenger BBDO | Belong |
| B11b. Insight & Strategic Thinking – campaigns under $1 million | From Guilt Trip to Giving: How Gratitude For Age Unlocked New Donors For Children’s Cancer Institute | Orphan | Children’s Cancer Institute |
| B11b. Insight & Strategic Thinking – campaigns under $1 million | How Animal Welfare League NSW turned passive scrolling into active adoption | Saatchi & Saatchi Australia + Spark Foundry | Animal Welfare League NSW |
| B11c. Insight & Strategic Thinking – campaigns $5-20 million | BACK FROM THE DEAD! How a zombie apocalypse drove record-breaking electric vehicle sales for Kia. | Innocean Australia | Kia Australia |
| B11c. Insight & Strategic Thinking – campaigns $5-20 million | Care you can count on: Allianz’s dramatic transformation from push to pull | Howatson+Company | Allianz Australia |
| B11c. Insight & Strategic Thinking – campaigns $5-20 million | DEFYING DECLINE: THE REINVENTION OF THE WEET-BIX KID. | 303 | Sanitarium |
| B11c. Insight & Strategic Thinking – campaigns $5-20 million | How Australian Pork turned the tables on market share. | Dig | Australian Pork Limited |
| B11c. Insight & Strategic Thinking – campaigns $5-20 million | Life Is The Reason: Giving the nation a new reason to donate and saving a life every 11 minutes | M+C Saatchi Group | Australian Red Cross Lifeblood |
| B11c. Insight & Strategic Thinking – campaigns $5-20 million | Medibank Family Roast | Colenso BBDO | Medibank |
| B11c. Insight & Strategic Thinking – campaigns $5-20 million | The Mid That Mattered: Carlton Dry’s Record Growth and a Brand Reborn | Clemenger BBDO | Asahi Beverages |
| B11c. Insight & Strategic Thinking – campaigns $5-20 million | The Off Season: helping mainlanders find their winter selves re-ignited an island economy | BMF | Tourism Tasmania |
| B11c. Insight & Strategic Thinking – campaigns $5-20 million | Turning Road Safety Into A National Sport | Leo Australia | Suncorp Group |
| B11c. Insight & Strategic Thinking – campaigns $5-20 million | Yes, I took on Goliath, DiDi | Sunday Gravy | DiDi ANZ |
| B12. Media-Led Ideas | “If You Can Take It, It’s Yours”: The tradie torture test that turbo-charged Selleys | Howatson+Company | Selleys |
| B12. Media-Led Ideas | From Happy Meals to Squid Game: how Macca’s grew up for the way young adults play | Akcelo + OMD | McDonald’s |
| B12. Media-Led Ideas | How Kitchen Warehouse Mumnipulated Mother’s Day | Special Australia | Kitchen Warehouse |
| B12. Media-Led Ideas | How Uber Eats delivered results by delivering Andy Murray | Special Australia | Uber Pty Ltd |
| B13. Innovative Marketing Strategy | How Telstra went from engineering-led to brand-led growth | Bear Meets Eagle On Fire | Telstra |
| B13. Innovative Marketing Strategy | Medibank Family Roast | Colenso BBDO | Medibank |
| B14. CX | Effectiveness on a Plate: The Numbers behind Record Number Plate Sales | Publicis Australia + EDGE Australia | Personalised Plates Queensland |
| B14. CX | How Lexus Australia tore up the traditional luxury automotive playbook by making it personal | Saatchi & Saatchi Australia + Team One | Lexus Australia |
| B15. Sponsorship Activity | From Happy Meals to Squid Game: how Macca’s grew up for the way young adults play | Akcelo + OMD | McDonald’s |
| B15. Sponsorship Activity | Go Full Orange: The launch that took Hard Rated to #1 | Clemenger BBDO | Asahi Beverages |
| B15. Sponsorship Activity | How The Grinch ‘Ruinin it’ helped Macca’s reclaim summer sales and family share | Wieden+Kennedy Sydney | McDonald’s Australia |
| B15. Sponsorship Activity | How Uber Eats delivered results by delivering Andy Murray | Special Australia | Uber Pty Ltd |
| B16. Data-Driven | Effectiveness on a Plate: The Numbers behind Record Number Plate Sales | Publicis Australia + EDGE Australia | Personalised Plates Queensland |
| B16. Data-Driven | Giving Every Australian Home A Voice | Leo Australia | Suncorp Group |
| B18a. Return On Investment – Commercial Over $5million | All Kinds of Useful: How Origin Switched On a Category of One | Special Australia | Origin |
| B18a. Return On Investment – Commercial Over $5million | BACK FROM THE DEAD! How a zombie apocalypse drove record-breaking electric vehicle sales for Kia. | Innocean Australia | Kia Australia |
| B18a. Return On Investment – Commercial Over $5million | How having an Eye for Value kept Dan Murphy’s on top in a race to the bottom | BMF | Endeavour Drinks Group |
| B18a. Return On Investment – Commercial Over $5million | How Uber Eats Embraced “Almost” to Become an “Anything” Delivery Brand. | Special Australia | Uber Eats |
| B18a. Return On Investment – Commercial Over $5million | It Takes You and a Ranger: Real-world proof beats polished promises. | VML Australia | Ford Australia |
| B18a. Return On Investment – Commercial Over $5million | Tennis Australia: How hitting different made history for AO 2026 | BMF | Tennis Australia |
| B18a. Return On Investment – Commercial Over $5million | The Mid That Mattered: Carlton Dry’s Record Growth and a Brand Reborn | Clemenger BBDO | Asahi Beverages |
| B18a. Return On Investment – Commercial Over $5million | The Off Season: helping mainlanders find their winter selves re-ignited an island economy | BMF | Tourism Tasmania |
| B18b. Return On Investment – Commercial Under $5 million | Care you can count on: Allianz’s dramatic transformation from push to pull | Howatson+Company | Allianz Australia |
| B18b. Return On Investment – Commercial Under $5 million | Effectiveness on a Plate: The Numbers behind Record Number Plate Sales | Publicis Australia + EDGE Australia | Personalised Plates Queensland |
| B18b. Return On Investment – Commercial Under $5 million | HOW A LUST FOR LIFE (AND TIGHT KHAKI SHORTS) DOUBLED LEVANDE RETIREMENT LIVING’S PRICING POWER. | 303 | Levande Retirement Living |
| B18b. Return On Investment – Commercial Under $5 million | How Kitchen Warehouse Mumnipulated Mother’s Day | Special Australia | Kitchen Warehouse |
| B18b. Return On Investment – Commercial Under $5 million | How Lean Cuisine listened to what nobody would admit | TBWA\Australia | Patties Food Group |
| B18b. Return On Investment – Commercial Under $5 million | How NESCAFÉ Café Creations brewed up a habit of unstoppable growth | Saatchi & Saatchi Australia | NESTLE |
| B18b. Return On Investment – Commercial Under $5 million | SOLO Energy: How an icon became a category disruptor | Clemenger BBDO | Asahi Beverages |
| B18c. Return On Investment – Social | How we turned 10 cents into a million bucks | TBWA\Australia | VicReturns |
| B18c. Return On Investment – Social | Life Is The Reason: Giving the nation a new reason to donate and saving a life every 11 minutes | M+C Saatchi Group | Australian Red Cross Lifeblood |
| B19. Short-Term Effects | Campbell’s: Winning The Winter Window, When Everything Was Against Us _STE | Saatchi & Saatchi Australia + Spark Foundry | The Arnott’s Group |
| B19. Short-Term Effects | From Happy Meals to Squid Game: how Macca’s grew up for the way young adults play | Akcelo + OMD | McDonald’s |
| B19. Short-Term Effects | HOW HAPPINESS MADE AUSTRALIANS HAPPY TO SPEND RECORD AMOUNTS ON LAMB IN OUR COST-OF-LIVING CRISIS | Droga5 ANZ, part of Accenture Song + UM | Meat and Livestock Australia |
| B19. Short-Term Effects | How having an Eye for Value kept Dan Murphy’s on top in a race to the bottom | BMF | Endeavour Drinks Group |
| B19. Short-Term Effects | How Kitchen Warehouse Mumnipulated Mother’s Day | Special Australia | Kitchen Warehouse |
| B19. Short-Term Effects | How The Grinch ‘Ruinin it’ helped Macca’s reclaim summer sales and family share | Wieden+Kennedy Sydney | McDonald’s Australia |
| B19. Short-Term Effects | How Uber Eats delivered results by delivering Andy Murray | Special Australia | Uber Pty Ltd |
| B20a. Long-Term Effects – Product | From “Unlikely to Grow” to Unstoppable: How Zespri SunGold Became Crazy Effective in a Commodity-Driven Category. | Dentsu Creative | Zespri |
| B20a. Long-Term Effects – Product | How Lexus Australia tore up the traditional luxury automotive playbook by making it personal | Saatchi & Saatchi Australia + Team Oone | Lexus Australia |
| B20a. Long-Term Effects – Product | How NESCAFÉ Café Creations brewed up a habit of unstoppable growth | Saatchi & Saatchi Australia | NESTLE |
| B20a. Long-Term Effects – Product | Original Tasmanian Timber | Bennett Agency | The Tasmanian Timber Promotion Board |
| B20a. Long-Term Effects – Product | Rebuilding Tooheys: Refreshing the brand’s meaning for the modern world. | Thinkerbell | LION |
| B20a. Long-Term Effects – Product | The Barista-Led Revolution: How MILKLAB Used Professional Advocacy to Win the Supermarket Aisle | 72andSunny | MILKLAB |
| B20b. Long-Term Effects – Services/Retail | How making Tasmania the healthiest island on the planet took St Lukes from category challenger to leader. | Pangea Agency | St Lukes |
| B20b. Long-Term Effects – Services/Retail | How NAB made more cents out of ‘More Than Money’ | TBWA Australia + Mindshare | NAB |
| B20b. Long-Term Effects – Services/Retail | How Uber Eats Embraced “Almost” to Become an “Anything” Delivery Brand. | Special Australia | Uber Eats |
| B21. Brand Value | DEFYING DECLINE: THE REINVENTION OF THE WEET-BIX KID. | 303 | Sanitarium |
| B21. Brand Value | HOW A LUST FOR LIFE (AND TIGHT KHAKI SHORTS) TRIPLED LEVANDE RETIREMENT LIVING’S BRAND POWER. | 303 | Levande Retirement Living |
| B21. Brand Value | How making Tasmania the healthiest island on the planet took St Lukes from category challenger to leader. | Pangea Agency | St Lukes |
| B21. Brand Value | The Monster Effect: Building Australia’s Most Memorable Advertising | M&C Saatchi | Australian Retirement Trust |
| B22. Performance Marketing | How Charles Sturt Won the Audience Higher Ed Forgot | DC Experience | Charles Sturt University |
