Clemenger BBDO Melbourne has created a TVC, called ‘Inside the Joke’, to launch the 2016 Melbourne International Comedy Festival and celebrate the event’s 30th anniversary.

Directed by Revolver’s Steve Rogers, the spot plays off the old ‘A bishop, a Scotsman and a judge walk into a bar…’ premise and features a few of these worn characters questioning the path of the joke as it plays out.

The cast includes accomplished TV, film and theatre actors Marshall Napier as the judge, Chris Haywood as the priest, Benedict Hardie as the Scotsman and Lynne Porteous as the barwoman.

This year’s festival runs from 23 March to 17 April, and will feature around 7,000 ticketed and free performances from over 450 local and international guests.

Credits

MICF

Festival Director/CEO – Susan Provan

Executive Director – Damien Hodgkinson

Marketing Director – Trudi Sheppard

Partnership Manager – Denise Damianos

Clemenger BBDO Melbourne

Creative Chairman – James McGrath

Executive Creative Director – Ant Keogh

Creative Directors – Ant Phillips and Richard Williams

Senior Art Director – Luke Thompson

Senior Copywriter – Jim Robbins

Managing Director – Paul McMillan

Account Director – Khia Croy

Executive Producer – Sonia von Bibra

Senior TV Producer – Lisa Moro

Strategy – Matt Pearce

Production

Production Company – Revolver

Director – Steve Rogers

Executive Producer – Pip Smart

DOP/Cinematographer – Peter James

Editor – Alexandre de Franceschi

Editing House – The Editors

Online Artist – Sam Coates, Finish

Colourist – Christine Trodd

Sound Designer/Engineer – Paul Le Couteur

Sound House – Flagstaff Studios