Chrisco has appointed independent digital agency Thinktonic as its digital media agency across Australia and New Zealand following a competitive review.
The appointment will see Thinktonic lead Chrisco’s digital media strategy, planning and buying, to help the business continue connecting with families as they plan ahead for Christmas and other special occasions.
For more than four decades, Chrisco has helped families spread the cost of the festive season, giving customers a practical way to budget ahead and reduce the financial pressure that often accompanies Christmas.
“We were looking for a partner that understands both our business and our customers. Thinktonic demonstrated a clear strategic approach to digital growth, and we’re looking forward to working together to continue helping families across Australia and New Zealand plan ahead for the festive season,” said Chrisco chief commercial officer Ann-Marie Hoy.
“Chrisco has built an incredibly strong brand by helping families plan ahead for some of life’s most important moments. At a time when household budgets remain under pressure, that proposition is more relevant than ever. We’re proud to partner with the Chrisco team across Australia and New Zealand to strengthen their digital presence, connect with more families and support the brand’s continued growth,” added Thinktonic managing partner Emma Zrnic.
“Chrisco already has a trusted brand and a compelling proposition. Our focus is on helping more families discover it through smarter digital media that delivers measurable business growth,” said Thinktonic managing partner Matthew Kitchner.
