Tropfest has unveiled Chery Motor Australia, as an official partner for its 2026 short film festival.
The global automotive brand is set to join the 2026 festival with a line up of experiences and offerings when Tropfest returns to Centennial Park on Sunday 22 February, to help transport members of the film community to and from the venue.
In a major boost for Tropfest’s vast pool of emerging talent, Chery will also add a new award to the line-up, presenting the inaugural Chery Creative Acceleration Award recognising a filmmaker whose work embodies ambition, innovation and creative excellence. The recipient will drive away with a brand-new Chery Tiggo 7 Super Hybrid.
On the partnership, Lucas Harris chief operating officer Chery said: “With innovation at the heart of everything we do at Chery, we are proud to partner with Tropfest, a festival that echoes our desire to support forward-thinking creativity. We look forward to contributing to an unforgettable festival experience, celebrating the bold ideas shaping Australian storytelling and supporting emerging talent.”
In addition to the Chery Creative Acceleration Award, Chery is turbocharging the Tropfest experience with:
- Chery’s Road Ahead Lounge, where the audience can experience and interact with vehicles from the Chery range.
- The Chery Mobile Black Carpet Studio, a custom Chery vehicle transformed into a studio space, complete with lighting and a fixed camera.
- The Chery Filmmaker Challenge, an initiative set to be announced at the event, designed to further ignite Australia’s filmmaking community.
