Wellbeing brand Bio Organics’ latest TVC, set to hit screens for the upcoming Ashes series, features two of crickets most respected players; former West Indies captain Sir Vivian Richards ‘the master blaster’ and former Australian great, fast bowler Dennis Lillee.
The set of the TVC was the first time these two former rivals have spoken since a rift erupted between them in 2003 on the eve of the third Test in Barbados.
The commercial is the latest work from Chemist Warehouses’ long-term agency Quattro Group.
“We were thrilled to be able to secure what essentially is cricket royalty for this campaign,” said Mario Tascone chief operating officer of Chemist Warehouse Group. “Bringing Viv and Dennis together was certainly a highlight. Who could ever forget that final ball of the opening day boxing day test match some 25 years ago, when these two legends went head to head resulting in one of the most memorable moments ever seen in cricket history. And, to have them face off again in the aisle of a Chemist Warehouse store was quite special.”
It’s been the first TVC offering for Bio Organics for some years. “Working with these luminaries was a genuine pleasure and we’re delighted with the result” said Lauren Hunter, Bio Organics brand manager.
The TVC promotes Bio Organics Glucosamine and Chondroitin Tablets that are sold in over 300 Chemist Warehouse stores nationally. The dual action formula assists in the management of osteoarthritis by temporarily relieving joint pain and reducing inflammation, thus improving joint mobility.
The TVC is set to air on all major networks from June 29 to coincide with the Ashes series.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]