Channel T Creates Scarily Good Campaign For Hungry Jacks

Channel T Creates Scarily Good Campaign For Hungry Jacks

Creative Agency Channel T has helped Hungry Jack’s launch its ‘Scarily Good’ Halloween Whopper campaign by having customer Adam, prank a bunch of his friends for Halloween.

As part of a national campaign rolled out in more than 400 restaurants across Australia, Channel T Sydney created digital and social media videos, animated social posts and unique in-store point of sale materials to promote the QSR’s limited edition Halloween Whopper.

This is the first time Hungry Jack’s has launched a limited edition Whopper with a new jack-o’-lantern-inspired cheesy bun. Chief Marketing Officer, Scott Baird said in a statement, “We’ve never altered the taste of the bun, but we think the cheddar cheese will be the perfect accompaniment to our flame-grilled beef patty in our new Halloween Whopper.”

Marrianne Little, Channel T Creative Director said: “Hungry Jack’s are such an inspiring business to work with. They make bold marketing choices, challenging the team here at Channel T to push the boundaries and give them a campaign that really captured the fun of Halloween and effectively transcended traditional media channels.”


Client: Hungry Jack’s

Chief Marketing Officer: Scott Baird

Senior Marketing Director: Andrew McCallum

Senior Brand Manager: Jaimie Anastas

Creative Agency: Channel T

Executive Creative Director: Pete Cerny

Creative Director: Marrianne Little

Associate Creative Director: Tim Brothers

Associate Creative Director: Paul Hastings

Associate Creative Director: Brian Thacker

Designers: Alfrence Mak, Dominic Roselli, Dan Scully

Group Account Director: Andrew Grey

Account Manager: Aisling Fitzpatrick

Community Manager: Chris Khoury

Digital Producer: Jesse Liwag

Production company: Where There’s Smoke

Director: Marcus Hamill

Producer: Henry Richardson

Media Agency: Maxus Media, Sydney

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