Channel T Creates Scarily Good Campaign For Hungry Jacks
Creative Agency Channel T has helped Hungry Jack’s launch its ‘Scarily Good’ Halloween Whopper campaign by having customer Adam, prank a bunch of his friends for Halloween.
As part of a national campaign rolled out in more than 400 restaurants across Australia, Channel T Sydney created digital and social media videos, animated social posts and unique in-store point of sale materials to promote the QSR’s limited edition Halloween Whopper.
This is the first time Hungry Jack’s has launched a limited edition Whopper with a new jack-o’-lantern-inspired cheesy bun. Chief Marketing Officer, Scott Baird said in a statement, “We’ve never altered the taste of the bun, but we think the cheddar cheese will be the perfect accompaniment to our flame-grilled beef patty in our new Halloween Whopper.”
Marrianne Little, Channel T Creative Director said: “Hungry Jack’s are such an inspiring business to work with. They make bold marketing choices, challenging the team here at Channel T to push the boundaries and give them a campaign that really captured the fun of Halloween and effectively transcended traditional media channels.”
CREDITS
Client: Hungry Jack’s
Chief Marketing Officer: Scott Baird
Senior Marketing Director: Andrew McCallum
Senior Brand Manager: Jaimie Anastas
Creative Agency: Channel T
Executive Creative Director: Pete Cerny
Creative Director: Marrianne Little
Associate Creative Director: Tim Brothers
Associate Creative Director: Paul Hastings
Associate Creative Director: Brian Thacker
Designers: Alfrence Mak, Dominic Roselli, Dan Scully
Group Account Director: Andrew Grey
Account Manager: Aisling Fitzpatrick
Community Manager: Chris Khoury
Digital Producer: Jesse Liwag
Production company: Where There’s Smoke
Director: Marcus Hamill
Producer: Henry Richardson
Media Agency: Maxus Media, Sydney
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