B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Channel T Creates Scarily Good Campaign For Hungry Jacks
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Channel T Creates Scarily Good Campaign For Hungry Jacks
Advertising

Channel T Creates Scarily Good Campaign For Hungry Jacks

matthew.keen
Published on: 20th October 2016 at 10:25 AM
matthew.keen
Share
2 Min Read
SHARE

Creative Agency Channel T has helped Hungry Jack’s launch its ‘Scarily Good’ Halloween Whopper campaign by having customer Adam, prank a bunch of his friends for Halloween.

As part of a national campaign rolled out in more than 400 restaurants across Australia, Channel T Sydney created digital and social media videos, animated social posts and unique in-store point of sale materials to promote the QSR’s limited edition Halloween Whopper.

https://www.youtube.com/watch?v=TJ5nr2_VaIQ

This is the first time Hungry Jack’s has launched a limited edition Whopper with a new jack-o’-lantern-inspired cheesy bun. Chief Marketing Officer, Scott Baird said in a statement, “We’ve never altered the taste of the bun, but we think the cheddar cheese will be the perfect accompaniment to our flame-grilled beef patty in our new Halloween Whopper.”

Marrianne Little, Channel T Creative Director said: “Hungry Jack’s are such an inspiring business to work with. They make bold marketing choices, challenging the team here at Channel T to push the boundaries and give them a campaign that really captured the fun of Halloween and effectively transcended traditional media channels.”

CREDITS

Client: Hungry Jack’s

Chief Marketing Officer: Scott Baird

Senior Marketing Director: Andrew McCallum

Senior Brand Manager: Jaimie Anastas

Creative Agency: Channel T

Executive Creative Director: Pete Cerny

Creative Director: Marrianne Little

Associate Creative Director: Tim Brothers

Associate Creative Director: Paul Hastings

Associate Creative Director: Brian Thacker

Designers: Alfrence Mak, Dominic Roselli, Dan Scully

Group Account Director: Andrew Grey

Account Manager: Aisling Fitzpatrick

Community Manager: Chris Khoury

Digital Producer: Jesse Liwag

Production company: Where There’s Smoke

Director: Marcus Hamill

Producer: Henry Richardson

Media Agency: Maxus Media, Sydney

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Digital Jungle Australia, hungry jacks
Share

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?