CEO Behind Snoop Dogg’s “Quitting Smoke” Ad Sacked After Campaign Proves Total Disaster

CEO Behind Snoop Dogg’s “Quitting Smoke” Ad Sacked After Campaign Proves Total Disaster

The boss of the company behind Snoop Dogg’s recent “I’m quitting smoke” campaign has been moved on after the prank marketing stunt proved a financial disaster.

Back in November, the infamous rapper, famed for his love of marijuana, shocked the world when he declared he was “giving up the smoke”. Read B&T’s original reporting of the campaign HERE.

But the joke was on us and the whole thing unraveled as a marketing stunt for Solo Stove’s smokeless fire pits.

Solo Stove enlisted Mr Dogg as its official “smokesman” and released a TVC via The Martin Agency that revealed his hatred of smoke (in this instance, the barbecue variety.)

Alas, the campaign proved a disaster – and that’s despite widespread PR – and now the man responsible, Solo Stove CEO John Merris, has been shown the door.

At the time Merris declared on his LinkedIn page the stunt “will go down as one of the best”.

However, the Solo Stove board thought otherwise and promptly sent Merris packing.

Interim CFO Andrea Tarbox revealed in a statement: “While our unique marketing campaigns raised brand awareness of Solo Stove to an expanded and new audience of consumers, it did not lead to the sales lift that we had planned, which, combined with the increased marketing investments, negatively impacted our EBITDA.”

In a farewell note to social media, Merris said he was “deeply grateful I am for five amazing years at Solo Stove. I couldn’t have laid out a better experience during this period of my life.”

He added: “All of that to say, it’s been an incredible ride. In every business that’s ever existed, there comes a time when one chapter closes and another one opens. And while it’s bittersweet, the time has come for me to pass the baton to the next leader.”

 

 




Please login with linkedin to comment

snoop dogg Solo Stove

Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]