CELSIUS energy drink has marked its first year making waves down under with the launch of ‘LIVE. FIT. GO.’, a global campaign redefining how people think about fuelling their lives, and the debut of its newest flavour, Sparkling Mango Lemonade, arriving just in time for the warmer months.
‘LIVE. FIT. GO.’, the brand’s largest marketing campaign yet, amplifies CELSIUS’ long-standing LIVE FIT ethos by tapping into the “ready, set, go” mindset, supporting people as they pursue their goals with energy and intention. Through a multi-platform rollout, the campaign connects with everyday achievers where they live, work, and play, bringing deeper meaning to the role CELSIUS plays in their lives.
The campaign arrives alongside the launch of Sparkling Mango Lemonade which brings a bright, tropical twist and zesty refreshment to the brand’s expanding flavour portfolio. Bursting with the juicy flavour of mango combined with the tangy taste of freshly squeezed lemonade, this blend is the ultimate pick me up, whether you’re hitting the gym or simply savouring on a sunny afternoon.
“Sparkling Mango Lemonade is summer in a can,” said Andrew Brooks, head of marketing ANZ, Celsius. “Whether you’re chasing the sun or just need a tropical pick-me-up, this flavour brings the
brightness and energy you need to keep moving in a ‘LIVE. FIT. GO.’ world. CELSIUS is made to fuel your lifestyle, delivering bold taste and energy without compromise.”
CELSIUS has quickly gained traction in Australia through its partnership with Suntory Oceania.
“Since launching in Australia nearly one year ago, CELSIUS has experienced strong growth driven by rising demand for functional, sugar-free energy drinks that align with today’s active lifestyles. Suntory is proud to play a key role in bringing CELSIUS’ global vision and product innovation to life in a way that resonates with local consumers,” said Ben Andrews, director of partnerships, Suntory Beverage and Food Oceania.
CELSIUS is ramping up its local activity for the second half of 2025, announcing its partnership with Lambros Army, the first brothers to ever run the length of the UK for cancer research, across its first wave of social content for the ‘LIVE. FIT. GO.’ campaign. CELSIUS is also launching its Run and Racquet powered by CELSIUS series from September, in partnership with Australia’s Racquet Club—where run clubs will take part in a fun, high-energy padel session.
The local video assets were produced by director and videographer Mike Calvino, with direction from Celsius global brand team, and ‘The Live. Fit. Go.’ platform was developed by Anomaly in the US however they weren’t directly involved in any of the ANZ production.
