You don’t need reminding but 12 months of COVID’s been a total ass.
But if there’s one positive it’s that brands and agency ECDs have decided to take our minds off the global plague and bring humour back to ads.
The phenomenon first began back in January’s Super Bowl and we’ve had a spate of spots tickling the funny bone since.
As if to prove the point, here are three comic crackers that arrived in B&T’s inbox over the weekend.
THIS PET FOOD GEM DOES LITTLE FOR THE REPUTATION OF CAT OWNERS
This pearler is out of Canada and is promoting pet food brand Temptation’s new cat treat called Creamy Purrr-ée.
The spot’s the work of agency A&E/DDB and arguably what Creamy Purrr-ée even is gets quickly drowned out in the flurry of gags.
It’s great fun, but again doesn’t do much for the reputation of cat owners.
RYAN REYNOLDS GETS ANIMATED IN LATEST WORK FOR SUGAR-FREE COOKIE CO
With Hollywood flicks on hiatus, it appears starving multi-millionaire actors have had to turn to ads to make ends meet.
In new work for HighKey snacks, Deadpool actor Ryan Reynolds loans his voice to a character called Sugar Panda promoting the brand’s range of sugar-free snacks.
The creative’s the work of Reynolds’ very own agency Maximum Effort that’s had a slew of comedy gems over the pandemic period.
HEINEKEN DELIVERS BEER VIA A CHERRY PICKER FOR WORKERS IN LOCKDOWN
Heineken in the UK is promoting its no-alcohol brew 0.0 to workers in lockdown. The premise – enjoy a pint without the grogginess.
A series of spots sees UK celebs deliver the beer to workers via a cherry picker.
Pop queen Sophie Ellis-Bextor stars in the first of the ads which will also include drag queen Divina de Campo, musician Phil Etheridge and comic stand-up Eleanor Morton.
Heineken is working with experiential agency Cow to roll-out the stunt, while drinkers need to enter an online ballot called ‘Wind0.0w Service’ to be eligible.
