Castlery, the global furniture brand, has partnered with Google to launch ‘Comfurtable,’ an advertising creative produced entirely using Google’s latest suite of Generative AI creative tools. This film is 100 per cent AI generated.
By leveraging Google’s AI creative suite, Castlery achieved a commercial featuring a Beagle navigating a living space—without the usual on-set constraints, capturing all the charm of a canine moment, demonstrating the durability of this premium furniture for pet-lovers worldwide.
The core of the campaign leverages Google’s advanced GenAI capabilities, specifically Veo3, Gemini 3, Imagen 4, and the newly introduced Nano Banana Pro.
Led by AI video producer Yohan Wadia and his team, the production utilised this combination to create photorealistic environments and intricate product visualisations. The project served as a rigorous test case for Veo3’s video generation capabilities when paired with Nano Banana Pro. This allowed Wadia’s team to generate high-fidelity motion using Veo3 to create photorealistic movement, navigating the dog through the environment with broadcast-quality lighting and physics and maintain character consistency by utilising Nano Banana Pro to “lock” the visual identity of the dog and furniture textures across different Veo3 generated shots, ensuring the “talent” looked the same in every frame—a historic challenge in AI video.
The AI campaign was not intended to remove content producers from the equation. Rather, it adds another proof point to Castlery’s creative arsenal and helps scale premium storytelling consistently across its five markets (Australia, UK, US, Singapore and Canada).
Castlery is also partnering with creators to showcase real-life moments of how their pets enjoy Castlery furniture at home, complementing the AI-led concept with authentic, community-driven content.
“For a design-led brand, visual authenticity is non-negotiable. We needed the fabric, texture and colour of our products to look exactly as our customers will experience the products. Seeing our furniture fully realized through AI is remarkable,” commented Leah Howatson, VP of marketing at Castlery.
“Beyond the creative execution, the business impact has been undeniable. In trialling an AI-first production model, we created this premium global campaign at a 60 per cent cost reduction compared to a traditional live-action shoot. Even more impressive is the effectiveness; the AI creative is outperforming industry benchmarks by 23 per cent in watch time performance (YouTube Data 2025).”
“This partnership with Castlery wasn’t just about efficiency; it was about creative freedom and testing the capability of the tools with a brand that only settles for the best. The campaign demonstrates a shift from linear production to iterative creation,” concluded Ken Attard, creative partnerships and AI innovation lead at Google.
“Using Veo3 for a combination of image and text-to-video and Nano Banana Pro for character consistency, this gave us the ability to iterate and test different creative styles in real-time. We weren’t bound by what we captured on set; we could direct the ‘talent’ frame by frame until the narrative was exactly as we wanted. We’re only scratching the surface of this capability but combining creativity and technology in these capable hands sets a benchmark for what’s to come.”
