Long term partners Cartology and Region Group have extended their partnership for retail out of home representation across its portfolio of over 77 centres nationwide.
As part of this renewed agreement, Cartology will continue to install, manage and operate their extensive digital screen network in Region centres, which includes the addition of 26 new small-format screens. These new screens bring Cartology’s total small format retail out of home presence in Region Group centres to over 320.
The Region portfolio, encompassing over 2,000 specialty tenants and anchored by retailers including Woolworths and Coles, provides a platform for brands to connect with regional and metro based shoppers across Australia.
“We are incredibly pleased to extend our successful partnership with Region Group, which contributes greatly to our network of over 3,400 screens nationwide,” Cartology’s head of commercial partnerships (ROOH) Greg Power said.
“Through Cartology’s deep understanding of customers, our Retail Out of Home network goes from strength-to- strength, giving brands the scale and targeted reach to connect with high-frequency shoppers, delivering impactful interactions, everyday,” Power added.
“Our long-standing partnership with Cartology is built on a shared vision for creating exceptional customer experiences. Through our retail partnerships, we deliver more connected and valuable shopping experiences across Australia,” Region Group’s partnerships manager, Mircina Mayas added.
