‘The Carousel’ To Go Around In Partnership With Inception Digital

‘The Carousel’ To Go Around In Partnership With Inception Digital
SHARE
THIS



Leading female lifestyle destination ‘The Carousel’ has signed a commercial partnership with Sydney-based digital media company Inception Digital.

Founded by Robyn Foyster in 2014, The Carousel is a mobile lifestyle destination for women. The site offers expert news and advice across fashion, beauty, health, food, home, parenting and bridal, from some of the most respected and best-known lifestyle experts in the business.

Inception Digital will take responsibility for instigating and creating commercial partnerships for the site, based on a combination of advertising, content creation and social media amplification. The partnership will target brands wishing to take advantage of The Carousel’s highly engaged and valuable audience of Australian women.

The Carousel’s publisher Robyn Foyster explained the partnership had deep implications for the site, as it expanded to become one of the country’s premier lifestyle destinations. “This partnership is not about advertising sales, rather leveraging very real expertise in engaging consumers through appropriate and authentic solutions,” she said.

“We have some of Australia’s leading writers and TV presenters, creating the best and most engaging stories as well as highly snackable videos.

“Inception has the experience and proven ability to help us broker partnerships with advertisers looking to capitalise on this to create content-led socially amplified campaigns,” she added.

Inception’s MD Jade Harley said The Carousel adds considerable weight to their offering within the key female lifestyle sector. Our recent survey of over 2,500 Australian women highlights the importance of brands aligning with publishers that women trust and deeply connect with” she said.

“Women are making crucial buying decisions across all categories, and yet 91% of those surveyed feel that advertising doesn’t understand them. This knowledge has allowed us to create a market-leading female network that offers the ability to create emotional engagement that resonates.

“Robyn’s credentials and experience are second to none, and we are delighted to be working with her to engage women authentically and credibly across multiple platforms,” she added.

Please login with linkedin to comment

Fresh Meat Laminex Lifelounge

Latest News

SCA Launches New Media Research & Insights Division
  • Media

SCA Launches New Media Research & Insights Division

SCA today announced that its award-winning Research & Insights and Strategy & Insights divisions have come together to form SCA iQ, one of Australia’s largest media research and insights offerings.   SCA iQ fuses the research, insights and strategy functions together, to better power insightful solutions for SCA’s Sales and Content teams and advertising partners and is underpinned […]

Audi Pulls Ad, Apologises For Dangerous, “Phallic” Campaign
  • Campaigns

Audi Pulls Ad, Apologises For Dangerous, “Phallic” Campaign

German carmaker Audi has been forced to pull its latest campaign and issue the usual round of apologies after a rather tone-deaf launch over the weekend. On Saturday, the carmaker shared an ad for its snazzy looking Audi RS4 with the caption “Lets your heart beat faster – in every aspect”. The ad featured a […]

by B&T Magazine

B&T Magazine
Audiences Are Coming Back, Says Global Out Of Home Industry Leaders
  • Advertising

Audiences Are Coming Back, Says Global Out Of Home Industry Leaders

World Out of Home industry leaders from Australia, the UK, US and Germany have revealed that audiences are returning to public spaces despite ongoing challenges from COVID-19, and that they anticipate improved market fundamentals in coming months. In an interview for a podcast being released today, leaders including oOh!media CEO Brendon Cook, President of the […]

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm
  • Advertising

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]

Media33 Announces Two Senior Promotions
  • Advertising

Media33 Announces Two Senior Promotions

Boutique communications agency, Media33, have made two senior appointments with Ashlee Crawford appointed to General Manager and Mick Bradley appointed to Agency Director. Both Ashlee & Mick have been part of the management team at Media33 since it was launched in early 2013 and have played a key role in the agencies ongoing cultural strength […]

Independent Brewer Wingman Cancels All Sales For A Month In Support Of Dry July
  • Marketing

Independent Brewer Wingman Cancels All Sales For A Month In Support Of Dry July

In possibly a first for the category, independent brewer Wingman decided to cancel all sales of Wingman beer during the month of July, in support of Dry July. This bold initiative went live at midnight June 30 and ran throughout July. Wingman Beer’s general manager Will Chambers explained: “We have noticed a dramatic spike in […]

AAP Sale Formalised, Confirms Name To Be Retained
  • Media

AAP Sale Formalised, Confirms Name To Be Retained

The sale of Australian Associated Press (AAP) to a consortium of impact investors and philanthropists has been formally completed, ending 85 years of ownership by Australia’s major publishing groups. The national news agency will continue to provide a trusted breaking news service with a team of journalists and photographers, most of whom have joined the […]

Aussie Success Story Afterpay Unveils New Brand Identity
  • Marketing

Aussie Success Story Afterpay Unveils New Brand Identity

Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”
  • Media

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”

How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]

by B&T Magazine

B&T Magazine
Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
  • Advertising
  • Media

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media

The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

by B&T Magazine

B&T Magazine
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]