Former Swinburne University marketing chief Carolyn Bendall has become Medibank’s interim CMO.
The health insurance giant has appointed Bendall as interim CMO while it finalises a permanent replacement in the coming months.
“I’m excited to have joined the wonderful team at Medibank last week as their interim chief marketing officer. It’s a privilege to join such a purpose-driven company, and such smart, values-led people on their mission to create the best health and wellbeing for Australia,” Bendall said in a LinkedIn post.
“It’s also a privilege to follow in the footsteps of Medibank’s beloved former CMO. Big shoes to fill indeed. Thank you for the very warm welcome,” she added.
Bendall held a 12-year stint at ANZ, where she was on the marketing team for the tertiary education sector.
Most recently, Bendall finished up her five-year stint as CMO of Swinburne in December.
Bendall’s appointment follows the tragic passing of Lisa Ronson in November. Ronson was a two-time inductee to B&T’s CMO Power List.
