These footy fans just experienced the stuff of AFL dreams—waking up inside the MCG on the morning of the 2025 AFL Grand Final, thanks to Carlton Draught.
The winners of the Carlton Draught ‘Sleepover at the G’ promotion enjoyed the ultimate grand final eve accommodation—a suite overlooking the hallowed turf as dawn broke on the biggest day of the AFL calendar. The prize also included three VIP tickets to the game and the grand final breakfast at the Crown.
Fitted out with beds, bathrooms, room service and, of course, a Carlton Draught bar, the winning fans enjoyed a beer while taking in an empty MCG overnight before watching thousands of fans rush to secure their seats on Grand Final morning.
“As soon as I got the call, my mates were blowing up my phone, everyone wanted in! We kicked off grand final day with cold Carlton Draughts and had the ‘G to ourselves before the players even rocked up. It felt like we were part of footy history. Carlton Draught and the MCG gave us a night we’ll be talking about for years,” winner of the promotion Bruce Ryan said.
“At the ‘G, we’re all about offering unforgettable experiences that bring fans even closer to the game they love,” commented Tanya Gallina, general manager of commercial operations and partnerships at the MCC.
“We’re proud to partner with Carlton Draught on Sleepover at the ’G, showcasing the magic of the stadium ahead of one of our biggest events of the year.”
“For over 100 years, fans have celebrated their favourite footy moments with a Carlton Draught in hand. As the official beer of footy, we’re proud to continue that tradition by delivering new and unforgettable ways for fans to enjoy the game they love. ‘Sleepover at the G’ is more than a promotion, it’s a celebration of mateship, passion, and the magic of grand final day,” added Jessica Johnson, marketing manager of Carlton.
“Nothing beats cracking a fresh Carlton Draught with your mates on grand final day—except perhaps waking up with them at the ‘G!”
