CarExpert has appointed Maddie Harris as its new commercial director of media, bringing almost 18 years of experience across Australia’s media and advertising industry. Harris is regarded for her leadership, strategy expertise and ability to build strong agency and OEM partnerships.
She currently leads CarExpert’s VIC and SA commercial operation. With almost 18 years in media and advertising, Harris has worked across Fairfax Media, Bauer Media, Cox Automotive and CarsGuide consistently building strong cultures and delivering results in challenging market conditions. Her experience spans omnichannel strategy, integrated broadcast and digital partnerships, data insights, commercial planning and long-term agency development.
With an Executive team that is now predominantly female, the business is proud to represent a modern and progressive shift in an industry where senior female leadership remains uncommon.
The announcement comes as CarExpert expands its media offering for agencies and OEMs, and prepares for its launch into New Zealand early in 2026.
With CarExpert and Trade Me working together to create a combined new car media and marketplace network, Harris will play a central role in shaping cross-Tasman commercial opportunities and supporting partners across both countries.
CarExpert CEO Damon Rielly said the appointment reflects both her proven performance and the strategic opportunity ahead.
“CarExpert is building the future of new car buying by uniting expert reviews, premium media and a full marketplace supported by new car specialists. Maddie has been instrumental in growing our commercial footprint across Victoria and South Australia, and she is one of the most respected leaders in the media industry. Her ability to bring teams together, create solutions for clients and drive outcomes makes her an ideal fit to lead our next phase of commercial growth across Australia and New Zealand.”
CarExpert has continued to evolve its model to support customers throughout their buying journey. The platform now transitions buyers from trusted, independent reviews to a dedicated team of new car specialists who guide them through pricing, choice and purchasing so they can buy the right car with confidence.
Harris said she is excited about the opportunity ahead.
“CarExpert has created a genuinely unique and trusted platform for both consumers and advertisers. The combination of premium content, a high intent audience, and a marketplace that supports customers through their buying journey is a huge advantage for agencies and OEMs. I am thrilled to help lead the next stage of growth and deepen our partnerships as we expand into New Zealand.”
Her appointment follows the planned departure of Mat McNay, who has made a significant contribution over his time at CarExpert, building a highly regarded commercial team and helping establish a differentiated sales proposition in the market.
McNay is relocating to Dubai with his growing family to pursue an international opportunity and will support a smooth transition.
