Independent social impact creative agency Carbon Creative has opened its Sydney office to meet the growing demand of its expanding portfolio.
It follows the agency’s recent win after a competitive pitch, which saw certified sustainable and organic flour milling company Wholegrain Milling Co added to its roster. The agency was tasked with crafting a new brand identity, telling Wholegrain Milling Co’s sustainability story and measuring their impact.
“Our expansion into Sydney makes more sense than ever as our work in creating purposeful brands and telling their authentic stories, whether through advertising, PR, or impact measurement, across social and environmental issues, grows,” Carbon’s executive strategy director, Rebecca Blinco said.
“Consumers, particularly Gen Y (72 per cent) and Z (68 per cent), proudly purchase based on their identity and values. But don’t be tempted to greenwash them. They want facts, not fiction. Honesty, transparency, and real impact and that’s what Carbon is helping brands deliver.
“Pioneering brands like Wholegrain Milling Co, the first in Australia to achieve a Certified Sustainable classification, want to help educate bakers and consumers in the incredible offering that comes with sustainable flours,” Blinco added.
“While we’re well known for our consistently high-quality products and service with our artisan bakers and distributors, our sustainability story is still on the rise,” “Wholegrain Milling Co’s sustainability and market development manager, Ash Truscott said.
“Sustainability is a word that’s bandied about but not often understood or even believed. Having been the first flour mill to be Certified Sustainable, we owe it to our farmers, our bakers and bread lovers to tell this exciting story just right. Choosing Carbon Creative was an easy decision as we’re both values-aligned, outcomes-focused and committed changemakers. They know how to make a complex story cleverly simple for business, brand and consumer”.
Carbon Creative first opened its doors in Brisbane in 2006 with a focus on producing TV for the likes of Sesame Street, ABC, SBS and NITV before pivoting to advertising and communications in 2016 working with a mix of government, corporates and not-for-profits on high profile social impact campaigns such as the Federal Government’s national COVID-19 campaign, ‘Help Stop the Spread’ and domestic and family violence campaign, ‘Stop it at the Start,’ amongst others.
Carbon Creative became B Corp certified in 2024.
