Carat Sydney has converted a major new business win to start the New Year on a positive note and drive their growth agenda, announcing today that they have been successfully appointed as the media agency for Greenstone Financial Services following a competitive pitch.
Greenstone specialises in personal insurance products in the term life, funeral, income protection and pet insurance markets. Their proprietary brands include Real Insurance, Australian Seniors Insurance Agency, Guardian Insurance and Prime Pet Insurance, as well as popular online comparison service, Choosi.
Greenstone lead acquisition and advertising manager Aimee Brunello said, “Throughout the pitch process, Carat demonstrated a thorough understanding of our business challenges and how they could support us in delivering growth for the future.
“The combination of their direct response capabilities and investment expertise made them the right choice in partner for Greenstone.”
Carat Sydney MD Dan Sinfield added, “Greenstone Financial Services are an incredibly ambitious business with a single-minded vision on where they are going and how they will succeed. We are delighted to be partnering with them and look forward to working together to grow their business.”
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
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