The Coffee Club partnered with agency Carat to celebrate World Coffee Day, the campaign featured several creative messages.
In the lead up to World Coffee Day, The Coffee Club wanted to share the love and celebrate with the perfect coffee lover’s deal, a buy one get one free offer on coffee all week.
Across the week leading into World Coffee Day, activity was delivered across radio and large format roadside to build reach and encourage conversation among Australians, reaching them as they were out and about in QLD, SA and WA.
To take this a step further, Carat and the Coffee Club worked with goa, Queensland’s largest billboard and signage company, on a bespoke and integrated sponsorship of their LOWD platform, leveraging this as an organic conversation starter across their entire digital network in QLD.
The campaign featured several creative messages served across the week to keep the campaign fresh, as well as a poll conducted to identify Brisbane’s favourite coffee. This was then showcased on World Coffee Day, spoiler alert, it was a Flat White!
The brand colours of salmon and duck egg blue were incorporated to tie The Coffee Club branding in more deeply, with each billboard “Powered by The Coffee Club.”
The LOWD integration spots also ran immediately after booked spots for even further brand impact.
Jarrod Appleby, chief growth officer, The Coffee Club, said: “We were impressed with the execution and the conversation it generated with significant engagements on social channels, uplift in sales over the week, and created a buzz in The Coffee Club store network.
“The LOWD campaign was a great addition to our World Coffee Day promotion and to further amplify the World Coffee Day excitement. Not surprisingly Brisbane’s favourite coffee is a flat white from The Coffee Club.”
