Canva Introduces New Tools For TikTok And Instagram Reels

Global online design platform Canva is leading the charge into emerging social networks, today announcing a raft of new social media features including the ability to plan and schedule content directly from Canva as well as new templates and publishing options for TikTok and Instagram Reels.

With much of Canva’s early success and exponential growth stemming from the overwhelming need for a quick and easy way to create eye-catching social media content, the design tool is now used by more than 30 million people from 190 countries creating everything from t-shirts to presentations, videos, posters and more.

As Canva continues to double down on its rapidly growing marketing suite, the company is looking back to its roots, today announcing a raft of new features to further empower content creators and small businesses using social media to connect with their communities.

Available from today to Canva Pro subscribers and more than 60,000 nonprofit organizations as part of Canva’s Nonprofit program, Canva’s new Content Planner now makes it possible to schedule upcoming social media content directly from the Canva Editor to a range of social networking platforms, solving the need for manually downloading individual Canva designs or paying for standalone social media scheduling tools.

“There has never been a more critical time for sharing messages on social media, particularly amid the ongoing pandemic as small businesses work to keep their customers informed, millions of people look to kickstart their own side-hustle and community groups work to stay connected despite being apart. While these product updates will add even more value to Canva’s growing repertoire of marketing capabilities, we hope they’ll also go a long way in keeping people connected, creative, and together,” said Canva’s head of Canva Pro David Burson.

Canva’s regularly updated library of social media templates provides a wide variety of fresh content ideas with everything from sales announcements to TikTok challenges, and for those looking to publish to multiple platforms at once, Canva’s Magic Resize feature takes time-saving and productivity even further. Gone are the days of creating multiple designs with unique dimensions for each platform. With only a few clicks, Canva can automatically resize and schedule your designs optimized for a variety of social platforms.

With 80 per cent of Canva Pro users using the platform in a marketing capacity, Canva Pro also includes access to an additional 170,000 premium templates and tools such as Canva’s Background Remover, Brand Kit, and the ability to export designs with Transparent Backgrounds.

In addition to the new Content Planner, Canva has also launched a variety of templates to help content creators capitalize on the mass adoption of both TikTok and Instagram Reels. The new templates are available to all users along with the ability to publish from Canva’s video editor directly to TikTok.

“The emergence of these new social networking platforms presents a unique opportunity for content creators to engage with new audiences in ways that weren’t previously possible. We’re thrilled to be rolling out these new templates and publishing options as we double down on our mission of empowering our community to design anything and publish anywhere,” explained Burson.

Canva’s Content Planner and scheduling currently supports Facebook pages and groups as well as Twitter, LinkedIn, Slack, Pinterest, Weibo and Tumblr with more platforms coming soon.

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