Australia’s original and biggest financial comparison site, Canstar, launches its second major above the line advertising campaign in partnership with Network Ten’s program, I’m a Celebrity…Get Me Out Of Here!
Canstar has teamed up with I’m a Celebrity…Get Me Out Of Here! co-host, veterinarian and author, Dr Chris Brown to encourage Australians to be the jungle King or Queen of their home loan decision.
The campaign, which is running from this week on Network Ten’s national free-to-air TV, will be supported by social media and other digital marketing activities across the Canstar site.
Group Executive, Digital & Marketing at Canstar, Sara Tweedly said, “This is only the second time in the brand’s 25-year history that we’ve committed to running a big advertising campaign.”
“We’re serious about letting more Australians know that Canstar offers more than well-researched Star Ratings; we compare more brands than anyone else and help consumers easily and confidently find the right home loan for them.”
The campaign concept is centred on the home loan market being a jungle for consumers with a ton of choice and excessive amount of jargon making it feel overwhelming for almost any borrower.
“For many Australians, the analogy of the jungle being overwhelming on your own often rings true of the home loan market. The concept for this campaign is that the home loan market doesn’t feel like a jungle with Canstar; our team of experts have compared over 4,000 home loans giving each a Star Rating, meaning we’ve done the hard work for you,” said Tweedly.
“We were especially thrilled to be partnering with Dr Chris Brown. Chris is a genuine guy, authentic, factual and has a propensity to help, which aligns well with our brand positioning.”
Noisy Beast is behind the creative and production, which sees Dr Chris Brown making his way out of the jungle ferns and onto the regal Canstar teal coloured carpet. He comments, “Home loans. Comparison sites…It’s a jungle out there” before assuring the audience that with Canstar you can be the King or Queen of your home loan jungle. Taking his place on the jungle throne, a sure-looking Dr Chris Brown throws it to the audience to ask how their home loan compares, and encourages Australians to make the comparison with Canstar.
Managing Director at Noisy Beast, Adam Hilton said, “Noisy Beast is very proud of our continued work with Canstar. We look forward to this campaign standing out in millions of Australian households.”
Canstar Group Executive, Digital & Marketing: Sara Tweedly
Canstar Chief Marketing Adviser: Paul Duggan
Talent: Dr Chris Brown
Creative and Media Agency: Noisy Beast
· Managing Director: Adam Hilton
· Senior Copywriter: James Blow
· Senior Art Director: Paul Hermes
· Senior Account Manager: Laura Butler
· Head of Broadcast: Marlese Sloan
· Producer: Jess Van Roosendaal
· Sponsorship Executive: Ashleigh Budgen
Production Company: The Pound
· Directors: Matthew McCaughey & Antony Alekna
· Producer: Darcy Maine
Sound Engineer: Rodney Lowe – Production Alley
Colourist: Dan Stonehouse – Crayon