PSA: Entries for the 2019 Snapchat Young Lions Competition are closing this friday 29th march, so if you haven’t entered yet … it’s your final chance (you have to be in it to win it, as the saying goes!)
The competition covers three of the seven Young Lions categories including media, digital and marketer.
Now in its eleventh year, the Young Lions competition searches for the best young talent in the media, marketing and creative industries to represent Australia at the 2019 Cannes Lions International Festival of Creativiy.
All entries will be assessed by a team of over 60 high profile industry judges, with successful entrants taking part in a second round 24-hour brief.
In order to help first-timers with their entries – or those who have entered before but want some insider tips from past winners – we’re running a new series on B&T: If They Cannes, You Cannes (we know, we’re so punny).
From advice about entering to tips for the live pitch and what Cannes is really like, we’ve got the inside scoop to help this year’s entrants put their best creative foot forward.
Today, we’re chatting with copywriter Rosie Stone. Check out what she had to say about the whole experience below!
When did you win/what category?
My competition partner, Tristan, and I won the 2018 Young Lions competition in the Digital category.
What advice would you give this year’s entrants about entering? Anything you’d wish you’d known when preparing your response? Any tips for the live pitch?
First and foremost, have fun. As much as it’s a competition and can be a bit stressful, Young Lions is a fantastic opportunity to have complete freedom over your creative response. Make the most of it and enjoy yourself.
Secondly, answer the brief. This sounds ridiculously obvious but it’s easy to panic and get off topic. Whatever your idea, keep referring back to the brief and make sure it answers what you’ve been asked to do.
Finally, take your time. 24 hours is tight but give yourself enough time to explore all your ideas equally before you begin to execute.
What was your experience at Cannes itself like? What can this year’s winners expect?
The work at Cannes is incredible. With the 24 hour brief and your panel presentation, you’ll spend a large chunk of your time competing but make sure you see the work. While the speakers are great, my number one recommendation would be to attend as many of the “Inside the Jury Room” sessions as you can.
These are sessions where the judges from each category discuss the work, what they were looking for and why which pieces won what they did. It’s an invaluable experience and will help inform the way you think about creating your own (hopefully award-winning) work.
Have you been back to Cannes since Young Lions and how was the experience different or similar?
Since it’s been less than a year so…no, I haven’t been back. But my liver’s almost recovered from the Audio Network pool party, so I’m ready to go again.
How important is Cannes Young Lions for the industry?
Giving young people the opportunity to attend undoubtedly the biggest event in our industry and immerse themselves outstanding work is really important.
It helps make better creatives, who’ll create better work and which will ultimately better the creative output of Australia.
Plus, flights to Europe are real pricey so anything that gives you a free ride to fancy-town should be protected at all costs.
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]