If They Cannes, You Cannes: Past Young Lions Winners Ft. Ben Grant

If They Cannes, You Cannes: Past Young Lions Winners Ft. Ben Grant
SHARE
THIS



In case you didn’t know, entries for the 2019 Snapchat Young Lions Competition close this afternoon, so if you haven’t entered yet … well, it’s probably a little too late.

However, if you’re in the process of finalising your submission or have already entered, reading up on our ‘If They Cannes, You Cannes’ series will offer you some excellent final pointers, as well as some extremely insightful tips should you make it to the next round of the competition. You can read all the articles in the series here.

Now in its eleventh year, the Young Lions competition searches for the best young talent in the media, marketing, and creative industries to represent Australia at the 2019 Cannes Lions International Festival of Creativity.

All entries will be assessed by a team of over 60 high profile industry judges, with successful entrants taking part in a second round 24-hour brief.

Today, we’re chatting with the rather hilarious Ben Grant. He’s given us the inside scoop to help this year’s entrants put their best creative foot forward.

When did you win/what category?

“If you’re not first, you’re last.” – Will Ferrel, Talladega Nights

Well, we came second.

But unlike Will, we didn’t lose our career, best friend or redneck wife because of a French Sacha Baron Cohen. See, coming second at Young Lions is just as good as winning. Because the “runner up” prize is a free trip to Singapore to compete in Young Spikes – where we went on to win gold in Digital. 

What advice would you give this year’s entrants about entering? Anything you’d wish you’d known when preparing your response? Any tips for the live pitch?

Tip #1 Break the technology and be provocative. Do something you can’t with the medium, because often the client is the tech platform you need to use; Snapchat this year for instance.

Tip #2 Once you have a killer idea, use the brief to hold the judges hostage. Keep referring back to the brief and show how you’ve answered it perfectly and then some.   

Tip #3 The 24hr brief is equivalent to three working days… without sleep. So don’t freak out. Just be decisive about your ideas early on, then build them out when you’re sleep deprived. Lockdown a schedule, you don’t want to be coming up with ideas at 4am.

How important is Cannes Young Lions for the industry?

Often the briefs with the greatest creative opportunities are the briefs with short turnarounds and no time for the client to say no to an idea – they haven’t got weeks to doubt their gut.

So being able to come up with big ideas quickly and on brief is a skill that CD’s want for when those fastballs come in.

Please login with linkedin to comment

Cannes Young Lions

Latest News

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Thrive PR Wins SodaStream Account
  • Marketing

Thrive PR Wins SodaStream Account

The farting in the Thrive PR office rises expodentially after the agency snares the SodaStream business.

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]