Campaigns and Grey is now a Coke agency. After a three-way pitch held in October last year, Grey announced that it has won the creative business for the Wilkins trademark.
Wilkins, with sub-brands Wilkins Pure and Wilkins Distilled, is part of the Stills portfolio of Coca-Cola Philippines, its second biggest after the carbonated business. The agency will take care of all strategic and creative communications for the brand.
Commenting on the new partnership, Campaigns & Grey co-CEO Boboy Consunji said, “Our team is deeply excited to now hold the reins of a brand that is continually growing and evolving.
“Wilkins is the leading water brand trusted by moms and health professionals. It’s time to consolidate that position in a highly competitive category, and ensure that the communication connects with the sub-brands’ distinct target audiences.”
C&G executive creative director Rizzo Tangan added, “The win is a testament to how well the Agency’s reorganization is working.
“We’ve broken down the walls to create a more open, fluid and collaborative environment. We look forward to the Coke partnership – they’re a fun, challenging team! We are enjoying from them an intensity that matches the campaigns’ energy.”
Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]