CampaignLab has been appointed by Fiji Airways to develop and implement PR and integrated campaigns across Australia and New Zealand.
The appointment follows a competitive pitch process.
CampaignLab’s role includes working across consumer and corporate PR initiatives as well as delivering creative campaigns to promote Fiji as a destination and Fiji Airways as the preferred carrier.
Shaenaz Voss, executive general manager corporate affairs at Fiji Airways believes CampaignLab’s ambitious ideas reflected the new heights the airline wants to reach.
Voss commented: “As Fiji’s national airline our business has a massive impact on Fiji’s tourism industry and the country’s economy.
“We therefore undertook a rigorous procurement process to find a partner that could match our own ambitions.
“CampaignLab’s proposal and pitch demonstrated their team was not only insightful but also innovative, impressing us with their creativity.
“We’re confident that we’ve selected an agency that will deliver results and help us elevate our reputation of quality and luxury.”
CampaignLab director, Andy Scales said: “We’re thrilled to be working with such an iconic brand, there has never been a more exciting time to be working with the airline.
“Fiji is known for its idyllic beaches, crystal clear waters and incredible culture, but there’s a whole side to Fiji and the airline that is yet to be explored.
“By helping Fiji Airways join the conversations that travellers are actually having, we’re going to bring these things to life in a way that’s never been done before.
“Ultimately, we want the Fiji experience to start the moment passengers step onboard the aircraft.”
As Fiji’s national airline, Fiji Airways operates flights between its hub in Nadi, Fiji and multiple locations across Australia and New Zealand.
It also provides Aussies and Kiwis long-haul flights to destinations such as the US and Japan.
Fiji Airways is in good company, joining several leading ANZ brands on CampaignLab’s client roster including OPPO, FujiFilm, AMP and more.