Campaign: Bell Direct Says Why Be Smart When You Can Be Smarter

Campaign: Bell Direct Says Why Be Smart When You Can Be Smarter

Bell Direct has launched an online campaign targeting active traders which positions the broker as helping make ‘smart investors smarter’.

The campaign runs across all digital channels and includes a content film, banners, pre rolls and microsite. Says Bell Direct CEO Arnie Selvarajah: ‘Having been created by Bell Potter, a well recognized broker and not a banker, we have a unique online broking offering.

We truly understand the needs of the active trader and this campaign taps into the insight that these people, regardless of where they are or what they are doing, are always fully engaged with the market, just like Bell Direct. And because of that obsession we’ll always provide smarter opportunities to those who trade with Bell Direct.’

The content piece was directed by Gracie Otto, from Filmgraphics Entertainment who said ‘It was fun bringing the world of an obsessed trader to life, especially as it has such a nice twist at the end.’

Matt Kemsley from Matterhorn added ‘Bell Direct offers best of breed service, in depth research, live streaming and fast and easy platform performance, it really understands its audience, how they engage with the market and the fact that they also have a sense of humor!’

Garry Horner from Matterhorn added: ‘Arnie demanded stand-out creativity for this campaign, this gave us the opportunity to work with some of the best people in Sydney and let them really flex their muscles, the results speak for themselves and we’re thrilled.’

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Clemenger BBDO Sydney Engine Group

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