Bell Direct has launched an online campaign targeting active traders which positions the broker as helping make ‘smart investors smarter’.
The campaign runs across all digital channels and includes a content film, banners, pre rolls and microsite. Says Bell Direct CEO Arnie Selvarajah: ‘Having been created by Bell Potter, a well recognized broker and not a banker, we have a unique online broking offering.
We truly understand the needs of the active trader and this campaign taps into the insight that these people, regardless of where they are or what they are doing, are always fully engaged with the market, just like Bell Direct. And because of that obsession we’ll always provide smarter opportunities to those who trade with Bell Direct.’
The content piece was directed by Gracie Otto, from Filmgraphics Entertainment who said ‘It was fun bringing the world of an obsessed trader to life, especially as it has such a nice twist at the end.’
Matt Kemsley from Matterhorn added ‘Bell Direct offers best of breed service, in depth research, live streaming and fast and easy platform performance, it really understands its audience, how they engage with the market and the fact that they also have a sense of humor!’
Garry Horner from Matterhorn added: ‘Arnie demanded stand-out creativity for this campaign, this gave us the opportunity to work with some of the best people in Sydney and let them really flex their muscles, the results speak for themselves and we’re thrilled.’
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.