To reinforce the message of how crucial wearing a lifejacket is, RMS Maritime has utilised TorchMedia’s petrol entry offering across the Woolworths Petrol network.
Over the past 10 years, half of the NSW boating fatalities have been the result of a person falling overboard or a vessel capsizing. 90% of these people were not wearing lifejackets at the time of the incident.
Distributed throughout 50 locations in close proximity to boat ramps in NSW, the entry panels aim to raise awareness of the risk taken if you fail to wear a lifejacket when boating. The creative encourages people to wear lifejackets particularly when out on the water with friends and family, regardless of the conditions.
TorchMedia’s petrol offering extends throughout the entire Woolworths Petrol network, offering brands substantial exposure through a combination of high impact formats. This is the second time the RMS Maritime has utilised TorchMedia’s network to promote their message and will be visible from October to April next year.
Client: RMS Maritime
Media Agency: UM
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