Campaign: RMS Maritime Utilises TorchMedia’s Petrol Network

Campaign: RMS Maritime Utilises TorchMedia’s Petrol Network

To reinforce the message of how crucial wearing a lifejacket is, RMS Maritime has utilised TorchMedia’s petrol entry offering across the Woolworths Petrol network.

Over the past 10 years, half of the NSW boating fatalities have been the result of a person falling overboard or a vessel capsizing. 90% of these people were not wearing lifejackets at the time of the incident.

Distributed throughout 50 locations in close proximity to boat ramps in NSW, the entry panels aim to raise awareness of the risk taken if you fail to wear a lifejacket when boating. The creative encourages people to wear lifejackets particularly when out on the water with friends and family, regardless of the conditions.

TorchMedia’s petrol offering extends throughout the entire Woolworths Petrol network, offering brands substantial exposure through a combination of high impact formats. This is the second time the RMS Maritime has utilised TorchMedia’s network to promote their message and will be visible from October to April next year.

Credits:

Client: RMS Maritime

Media Agency: UM

 

 




Please login with linkedin to comment

Clemenger BBDO Sydney Customer Journey No NIts NOvember

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]