Campaign: Made In Movember
Charity Movember is getting a boost with ‘Made in Movember: supported by Getty Images’, an outdoor exhibition appearing in the lead up to the launch of Movember.
Featuring 20 portraits of moustachioed men from around the globe, the exhibition boasts a broad range of images provided by Getty Images; from Jimi Hendrix, Nick Cave and Salvador Dali to the man next door, demonstrating that under the Mo we are all one and that the moustache maketh the man.
The exhibition is unveiled as Movember counts down to the 1st November, the day on which Mo Bros (men who grow a Mo) supported by their Mo Sistas (women who love a Mo) sign up at movember.com, start the month clean shaven and then donate their faces for the next 30 days by growing the best moustache they can muster. Each Mo prompts conversation, and each Mo Bro effectively becomes a walking, billboard for men’s health – just like the noble men whose Mo’s are on display this October.
“What we make and do in life defines us,” said Movember spokesperson, Tom Betts. “This year’s campaign – Made in Movember – focuses upon makers, thinkers, growers and doers. Mo Bros and Mo Sistas will be making a difference by getting people to think about their health by growing, or supporting the growth of a moustache and doing something about the state of men’s health.”
“We’re delighted to be joining forces with Getty Images to deliver an exhibition of inspirational Mo’s, with the intention of getting the conversation started and encouraging people to sign up for Movember to make a difference,” he added.
Stuart Hannagan, vice president of editorial imagery, APAC, at Getty Images said “At Getty Images we believe that photographs are a powerful tool for telling compelling social, political and cultural stories. We are honoured to be showing our support for Movember by helping to get vital health and awareness messages out through the power of imagery.”
This Movember, Mo Bros and Mo Sistas will be doing something. They’ll be making a difference. Growing a moustache. Building conversation. Making time for others. Get inspired and head to your local exhibition.
Dates: Friday 10th October – Sunday 2nd November
Brisbane: Brisbane Powerhouse Museum – 119 Lamington St, New Farm QLD 4005
Melbourne: The Coopers Malthouse Theatre – 113 Sturt St, Southbank VIC 3006
The gallery can also be viewed at Movember’s Facebook page.
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