Campaign: How To Poach An Egg With The Poach Coach

Campaign: How To Poach An Egg With The Poach Coach

Aussie egg distributor Sunny Queen Farms has released a new animated ‘how-to’ video, entitled The Poach Coach.

Created by Brisbane-based creative agency BCM, the animation introduces a new character, The Poach Coach, an ex-football coach who has turned his hand to teaching cooking.

“Poaching an egg is one of the most searched terms on Google” said BCM managing director Paul Cornwell, “so we wanted to find a way for Sunny Queen Farms to help provide some useful tips in an interesting way. The Sunny the Egg Facebook page has become well- known for being an entertaining source of egg facts, and The Poach Coach is a great addition to the brand’s suite of content.”

Julie Proctor, national manager marketing and innovation for Sunny Queen Farms said, “The Poach Coach is a unique and engaging way for us to connect with an online audience, giving them facts with a little bit of fun.”


Agency: BCM

Client: Sunny Queen Farms

Client contacts:  Julie Proctor and Marina Pannullo

Account Service: Paul Cornwell, Gemma Boucher, Sarah Fitzgerald

Creative Director: Peter Goodall

Art Director: Sal Borzillo

Writer: Shaun McMahon

Animation & Post Production: Poncho Productions

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