Optus continues its push for new customers with a wide-reaching advertising campaign utilising TorchMedia’s out-of-home media network.
Promoting Optus’ home broadband bundle and new pre-paid offer, the campaign spans TorchMedia’s transit and shopper-facing network. The broadband creative will be featured on a total of 72 Trackview panels on trains in Sydney and Melbourne while the pre-paid creative is being displayed throughout 772 supermarkets nationwide. Collectively, the campaign is expected to reach over 11.5 million people throughout November and December.
The Trackview panels will feature the text, “Next Stop: Unlimited Entertainment”, to effectively promote Optus’ Big Home Bundle. The bundle includes unlimited home broadband and Optus TV with Fetch to encourage consumers to sign with Optus for a complete entertainment package.
Kirsty Dollisson, GM at TorchMedia says, “With the latest release of smartphone plans, the announcement of new TV streaming services, and continued competition among TV networks, consumers have an ever increasing choice in their home entertainment provider,” she explains.
“Optus’ consumer and commuter-facing campaign will ensure they remain top of mind for home internet and mobile deals heading into the future.”
The campaign comes at a key time for Optus as it continues it’s focus on customer acquisition.